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Strategic Marketing Manager for Key Accounts
2 months ago
Snap-Tite Hose, a leading producer of high-quality hoses for fire safety, agriculture, and industrial applications, is in search of a proficient and seasoned Key Account Marketing Manager. In this pivotal role, you will be instrumental in crafting and implementing strategic marketing plans aimed at fostering growth and elevating brand presence.
Key Responsibilities:
- Perform comprehensive market research and analysis to pinpoint primary target channels, emerging market trends, and competitive dynamics.
- Oversee the creation of cohesive marketing campaigns tailored to specific demographics, psychographics, and behavioral traits across various platforms, including digital, social media, email, and traditional mail.
- Work collaboratively with creative teams, content developers, and external partners to ensure the prompt and effective rollout of marketing materials.
- Evaluate the performance and metrics of marketing initiatives, implementing necessary adjustments to optimize return on investment.
- Identify the addressable market and devise strategies, while offering valuable insights and recommendations to engineering regarding new product development to capture a larger market share.
Qualifications:
Required:
- Bachelor's degree in business administration, marketing, sales, or a related discipline.
- A minimum of 3 years of experience in marketing roles with a focus on strategy formulation and execution.
Preferred:
- Certification in Google Analytics.
Core Competencies:
- Proficient in Microsoft Office and digital marketing tools, including Google Analytics, social media management software, CRM systems, and email marketing platforms.
- Strong analytical and strategic thinking abilities, capable of converting data and insights into actionable marketing strategies.
- Excellent project management skills, with the capacity to prioritize tasks and manage multiple projects concurrently.
- Ability to excel in a fast-paced, dynamic environment and adapt to evolving business requirements.
- Outstanding communication and interpersonal skills, with the ability to collaborate effectively across various departments.
- Demonstrated experience in marketing management, with a proven record of successfully developing and executing marketing campaigns.
- A genuine passion for marketing, innovative thinking, and a strong interest in industry developments.
Benefits:
- Paid Holidays
- 401(k) Plan
- 401(k) Matching
- Dental Coverage
- Employee Assistance Program
- Flexible Spending Account
- Health Insurance
- Health Savings Account
- Life Insurance
- Paid Time Off
- Vision Coverage