Brand Marketing Specialist

2 weeks ago

Riverside, California, United States Partners Personnel Full time

Position: Marketing & Brand Development Specialist

Location: Riverside, CA

Type: Part Time, Temp to Hire, approximately 25 to 27.5 hours per week, 100% onsite

Compensation: $25.00 to $32.00/hr. D.O.E.

ROLE OVERVIEW:

The Marketing & Brand Development Specialist is tasked with executing and overseeing diverse marketing initiatives aimed at bolstering our brand identity and fostering business expansion. This position demands proficiency in website management, graphic design, social media oversight, search engine optimization (SEO), Google Ads, and tradeshow organization. The successful candidate will be innovative, meticulous, and adept at juggling multiple responsibilities in a dynamic setting.

KEY RESPONSIBILITIES:

  • Regularly refresh and manage the company website (WordPress) to guarantee that content remains relevant, precise, and captivating.
  • Enhance website functionality and user experience.
  • Produce visually striking graphics, images, and videos for a variety of marketing channels and materials.
  • Create and distribute high-quality product cut sheets and promotional materials.
  • Utilize graphic design software to modify and improve images for marketing purposes.
  • Develop and maintain comprehensive product cut sheets to support sales and marketing initiatives.
  • Strategize, create, and schedule social media content across multiple platforms to engage and expand our audience.
  • Monitor social media interactions and address inquiries and comments promptly.
  • Design and implement email marketing campaigns to highlight products, events, and special promotions.
  • Evaluate email campaign effectiveness and recommend enhancements.
  • Establish and execute SEO strategies to boost organic search visibility and increase website traffic.
  • Conduct keyword analysis and optimize website content accordingly.
  • Plan, create, and manage Google Ads campaigns to attract targeted traffic and conversions.
  • Assess and refine campaign performance based on data-driven insights.
  • Oversee all aspects of tradeshow participation, including logistics, booth design, and marketing materials.
  • Ensure the successful execution of tradeshows and events to maximize brand exposure and lead generation.

QUALIFICATIONS:

  • Bachelor's degree in Marketing, Communications, Graphic Design, or a related discipline.
  • A minimum of 5 years of experience in website management and WordPress.
  • Expertise in graphic design tools, particularly Adobe Photoshop.
  • Strong grasp of social media platforms and their best practices.
  • Experience with SEO methodologies and tools.
  • Familiarity with Google Ads and pay-per-click campaign management.
  • Exceptional written and verbal communication skills.
  • Robust organizational and project management capabilities.

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