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Brand Marketing Specialist

2 months ago

Riverside, California, United States Partners Personnel Full time

Position Overview:

The Marketing & Brand Development Specialist role is essential for driving brand recognition and business expansion. This part-time position focuses on a variety of marketing initiatives that require a blend of creativity and analytical skills.

Key Responsibilities:

  • Maintain and update the company website to ensure all content is fresh and relevant.
  • Enhance website functionality and user experience.
  • Create engaging graphics and multimedia content for marketing purposes.
  • Design and produce marketing materials that effectively showcase products.
  • Utilize graphic design software to refine and enhance visual content.
  • Develop comprehensive product information sheets to support marketing efforts.
  • Plan and manage social media content to foster audience engagement.
  • Respond to social media interactions promptly to maintain a positive brand image.
  • Design and execute email marketing campaigns to promote various initiatives.
  • Analyze the effectiveness of email campaigns and recommend enhancements.
  • Implement SEO strategies to boost organic search visibility and website traffic.
  • Conduct keyword analysis and optimize website content accordingly.
  • Manage Google Ads campaigns to attract targeted traffic.
  • Evaluate campaign performance and make data-driven adjustments.
  • Coordinate all logistics for trade shows, including booth design and promotional materials.
  • Ensure effective execution of trade shows to maximize brand exposure and lead generation.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Graphic Design, or a related discipline.
  • A minimum of 5 years of experience in website management and digital marketing.
  • Proficient in graphic design tools, particularly Adobe Photoshop.
  • Strong knowledge of social media strategies and best practices.
  • Experience with SEO techniques and tools.
  • Familiarity with Google Ads and online advertising management.
  • Exceptional written and verbal communication skills.
  • Strong organizational skills and ability to manage multiple projects simultaneously.