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Brand Marketing Specialist

2 months ago

Riverside, California, United States Partners Personnel Full time

Position Overview:

The role of the Marketing & Brand Development Specialist is pivotal in enhancing our brand visibility and driving business success. This part-time position requires a commitment of approximately 25 to 27.5 hours per week, and it is essential to work onsite.

Key Responsibilities:

  • Manage and update the company website to ensure it remains engaging and informative.
  • Enhance website functionality and user experience through regular maintenance.
  • Create and design captivating graphics and multimedia content for diverse marketing channels.
  • Produce high-quality marketing materials, including product cut sheets.
  • Utilize graphic design software to refine and optimize images for promotional use.
  • Develop comprehensive product cut sheets to assist in marketing and sales initiatives.
  • Strategically plan and execute social media content to foster audience engagement.
  • Oversee social media interactions, responding promptly to audience inquiries.
  • Design and implement email marketing strategies to highlight products and promotions.
  • Evaluate email campaign effectiveness and recommend enhancements.
  • Execute SEO initiatives to boost organic search visibility and website traffic.
  • Conduct keyword analysis and optimize web content accordingly.
  • Manage Google Ads campaigns to attract targeted traffic and increase conversions.
  • Analyze advertising performance and make data-driven adjustments.
  • Coordinate all aspects of tradeshow participation, including logistics and promotional materials.
  • Ensure effective execution of events to maximize brand exposure and lead generation.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Graphic Design, or a related discipline.
  • A minimum of 5 years of experience in website management and digital marketing.
  • Proficient in graphic design tools, particularly Adobe Photoshop.
  • Strong knowledge of social media platforms and marketing best practices.
  • Experience with SEO methodologies and tools.
  • Familiarity with Google Ads and digital advertising strategies.
  • Exceptional written and verbal communication skills.
  • Demonstrated organizational and project management capabilities.