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Brand Marketing Specialist
2 months ago
Position Overview:
The role of the Marketing & Brand Development Specialist involves a part-time commitment with a focus on enhancing brand visibility and supporting business expansion initiatives. This position requires a dedicated individual who can effectively manage marketing operations while working onsite.
Key Responsibilities:
- Maintain and update the company website to ensure all content is relevant and engaging.
- Enhance website functionality and user experience through regular optimizations.
- Create and design visually appealing graphics and multimedia for marketing purposes.
- Produce high-quality marketing materials and product information sheets.
- Utilize graphic design software to refine images for promotional use.
- Develop comprehensive product sheets to aid in marketing and sales efforts.
- Strategically plan and execute social media content to engage with the audience.
- Monitor social media interactions and respond promptly to audience inquiries.
- Design and implement email marketing strategies to promote products and services.
- Evaluate the effectiveness of email campaigns and recommend enhancements.
- Develop and execute SEO strategies to boost organic search visibility.
- Conduct keyword analysis and optimize website content accordingly.
- Manage Google Ads campaigns to attract targeted traffic and improve conversion rates.
- Analyze campaign performance and make informed adjustments.
- Coordinate all logistics for trade shows, including booth design and promotional materials.
- Ensure successful execution of events to enhance brand exposure and generate leads.
Qualifications:
- Bachelor's degree in Marketing, Communications, Graphic Design, or a related discipline.
- A minimum of 5 years of experience in website management and digital marketing.
- Proficient in graphic design tools, particularly Adobe Photoshop.
- Strong knowledge of social media platforms and effective engagement strategies.
- Experience with SEO practices and analytical tools.
- Familiarity with Google Ads and digital advertising strategies.
- Exceptional written and verbal communication skills.
- Strong organizational skills and the ability to manage multiple projects simultaneously.