Brand Marketing Specialist

2 weeks ago

Riverside, California, United States Partners Personnel Full time

Position Title: Marketing & Brand Development Specialist

Location: Riverside, CA

Employment Type: Part Time, Temp to Hire, approximately 25 to 27.5 hours per week, 100% onsite.

Compensation: $25.00 to $32.00/hr. D.O.E.

JOB OVERVIEW:

The Marketing & Brand Development Specialist is responsible for executing and overseeing a variety of marketing initiatives aimed at enhancing brand visibility and fostering business expansion. This role demands proficiency in website management, graphic design, social media oversight, search engine optimization (SEO), Google Ads, and tradeshow coordination. The ideal candidate will be innovative, meticulous, and adept at managing multiple tasks in a dynamic environment.

KEY RESPONSIBILITIES:

  • Maintain and regularly update the company website (WordPress) to ensure that all content is current, accurate, and engaging.
  • Enhance website performance and improve user experience.
  • Create visually compelling graphics, images, and videos for diverse marketing materials and platforms.
  • Design and produce high-quality product cut sheets and marketing collateral.
  • Utilize graphic design software to edit and enhance images for marketing campaigns and materials.
  • Develop and maintain comprehensive product cut sheets to support sales and marketing efforts.
  • Plan, create, and schedule social media content across various platforms to engage and expand our audience.
  • Monitor social media channels and respond to inquiries and comments promptly.
  • Design and distribute email marketing campaigns to promote products, events, and special offers.
  • Analyze email campaign performance and recommend enhancements.
  • Implement and manage SEO strategies to boost organic search rankings and increase website traffic.
  • Conduct keyword research and optimize website content accordingly.
  • Plan, create, and manage Google Ads campaigns to drive targeted traffic and conversions.
  • Monitor and analyze campaign performance, making data-driven adjustments as necessary.
  • Coordinate and manage all aspects of tradeshow participation, including logistics, booth design, and promotional materials.
  • Ensure successful execution of tradeshows and events to maximize brand visibility and lead generation.

QUALIFICATIONS:

  • Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
  • A minimum of 5 years of experience in website management and WordPress.
  • Proficiency in graphic design software, particularly Adobe Photoshop.
  • Strong understanding of social media platforms and best practices.
  • Experience with SEO strategies and tools.
  • Familiarity with Google Ads and PPC campaign management.
  • Excellent written and verbal communication skills.
  • Strong organizational and project management skills.

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