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Brand Strategy and Marketing Coordinator

2 months ago

Riverside, California, United States Partners Personnel Full time

Position Overview:

The Marketing & Brand Development Specialist role is a part-time position focused on enhancing brand visibility and driving business growth through various marketing initiatives.

Key Responsibilities:

  • Maintain and update the company website to ensure engaging and accurate content.
  • Enhance website performance and user experience.
  • Create visually compelling graphics and multimedia for marketing purposes.
  • Design and produce effective marketing materials and product sheets.
  • Edit and enhance images using graphic design software.
  • Develop comprehensive product cut sheets to support marketing and sales efforts.
  • Plan and execute social media strategies to engage audiences across platforms.
  • Monitor social media interactions and respond promptly to inquiries.
  • Design and implement email marketing campaigns to promote products and events.
  • Analyze the effectiveness of email campaigns and recommend improvements.
  • Implement SEO strategies to boost organic search visibility and website traffic.
  • Conduct keyword research and optimize content accordingly.
  • Manage Google Ads campaigns to attract targeted traffic.
  • Evaluate campaign performance and make data-driven adjustments.
  • Coordinate logistics and promotional materials for tradeshows.
  • Ensure successful execution of events to enhance brand presence.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Graphic Design, or a related discipline.
  • At least 5 years of experience in website management and digital marketing.
  • Proficient in graphic design tools, particularly Adobe Photoshop.
  • Strong knowledge of social media best practices.
  • Experience with SEO techniques and analytics.
  • Familiarity with Google Ads and digital advertising strategies.
  • Excellent communication skills, both written and verbal.
  • Strong organizational and project management skills.