Digital Advertising Strategist

5 days ago


Burlington, Vermont, United States Fluency Inc. Full time
Job Description

Job Summary:

The Digital Advertising Strategist is a dynamic individual contributor with a deep understanding of digital advertising technology, strategic business operations, and the ability to build trusted relationships. The Strategist envisions, creates, and executes business strategies that align the evolving ecosystems of our most complex partnerships with Fluency's platform capabilities.

Responsibilities:

  • Work closely with the internal account team to seamlessly onboard clients, elevate their digital advertising strategies, and enhance operational efficiency with measurable results.
  • Develop ongoing engagement strategies to ensure value delivery from the C-suite to the client's executive team, anticipating business needs and acting as a trusted advisor to influence and shape decisions that help existing businesses mature.
  • Nurture, maintain, and expand relationships with key executive client stakeholders.
  • Develop a deep understanding of the client's business environment to include; key objectives, initiatives, and operational challenges.
  • Educate and consult multi-tiered stakeholders on the potential when leveraging the Fluency platform.
  • Quarterly Business Reviews and Planning sessions.
  • Develop opportunities for speaking engagements and thought leadership within the Client's organization.

Internal Role Duties:

  • Engage with cross-functional teams to communicate client feedback, create solutions, and manage client expectations.
  • Actively participate in the ongoing development of the Client Services organization, from strategic ideation to the implementation of new processes.
  • Develop account-based strategic vision to drive client sentiment and account growth.
  • Maintain and build knowledge of all Advertising Platforms, Advanced Analytics, and AdTech/MarTech.

Requirements:

  • 7 plus years of major / enterprise account management.
  • Expertise in Digital Advertising including PPC, Social and Display.
  • Experience communicating with C-Level executives.
  • Strong project management and strategy development skills.
  • Exceptional communication, critical thinking, problem-solving skills, and confident presentation abilities.
  • A technical mindset in understanding dynamic advertising.
  • Passion and expertise collaborating with peers.
  • Willingness to travel up to 30% of the time.
  • A drive for success.


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