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Creative Content Strategist

2 months ago

Burlington, Massachusetts, United States Acronis Full time

About Acronis
Acronis stands at the forefront of cyber protection, equipping individuals and organizations with advanced technology to oversee, manage, and safeguard the critical data that underpins their operations and lives.

Position Overview
We are in search of a Creative Content Strategist who is eager to contribute to our vision of fostering a #CyberFit future. This role demands a candidate who can infuse creativity into our marketing efforts, effectively advocating for our innovative products and solutions while addressing the challenges faced by our customers.

Key Responsibilities
As a Creative Content Strategist within our Product & Solutions Marketing team, you will collaborate closely with the Director of Solutions and Content Marketing, playing a vital role in promoting our offerings. Your responsibilities will include:

  • Developing diverse content formats such as articles, press releases, presentations, videos, e-books, sales tools, blogs, websites, microsites, and campaign materials.
  • Managing the content marketing calendar and maintaining a comprehensive content library.
  • Evaluating content marketing performance with a focus on continuous improvement.
  • Engaging in content ideation and planning for marketing campaigns aimed at lead generation and establishing thought leadership.
  • Going beyond content creation to act as a solutions marketer and resource for program execution.

Qualifications
The ideal candidate will possess:

  • A minimum of 5 years of content creation experience in reputable organizations, ideally within the cybersecurity sector or a related field.
  • Exceptional writing and editing skills, with familiarity in adhering to style guides, including AP Style.
  • Relevant experience in content marketing and SaaS environments.
  • Understanding of SEO, digital marketing, and best practices for conversion optimization.
  • Experience with content management systems (CMS).
  • The ability to translate technical product narratives into engaging stories.
  • Strong organizational skills and the capability to manage multiple priorities and deadlines.
  • A self-motivated attitude, capable of working independently.
  • Flexibility to adapt to a rapidly evolving company landscape.
  • A Bachelor's degree in creative writing, marketing, English, communications, journalism, or a related discipline is preferred.
  • Excellent verbal and written communication skills, along with strong interpersonal abilities.
  • A collaborative spirit and a positive outlook.
  • A commitment to excellence and perseverance in achieving goals.

Company Culture
Acronis is dedicated to transforming cyber protection by integrating backup, disaster recovery, storage, next-generation anti-malware, and protection management into a singular solution. This comprehensive integration mitigates the complexities and risks associated with non-integrated systems, delivering reliable data protection across all workloads, applications, and environments at a predictable cost.

Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis has grown to over 2,000 employees across more than 45 locations globally. Our solutions are trusted by millions of home users and numerous organizations, including top-tier professional sports teams.

Our corporate ethos emphasizes making a positive impact on our employees and the communities we serve, grounded in mutual trust, respect, personal achievement, and a belief in our ability to contribute meaningfully every day.