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Marketing Strategist

2 months ago

Burlington, Vermont, United States Gallagher, Flynn & Company Full time
About the Role

Gallagher, Flynn & Company is seeking a highly skilled Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for leading content creation and executing marketing efforts to build the brand among customers and support the sales team.

Key Responsibilities
  • Partnerships & Tools
    • Identify and oversee relationships with outsourced partners, including content development and SEO.
    • Monitor performance of tools used by Sales and Marketing teams, including marketing automation, Salesforce, video and sales training tools, and LinkedIn.
  • Oversight of Marketing Programs
    • Lead in the development and execution of marketing campaigns, including upsell initiatives to existing clients' website development, content strategy, account-based campaigns targeted at qualified leads, email, SEO, customer events.
    • Allocate the Department workload, overseeing the functions performed by the Marketing Coordinator.
    • Participate in annual strategic planning and budgeting efforts.
    • Ensure the measurement of marketing initiatives with a focus on ROI and KPIs.
  • Content Creation
    • Lead content creation with the goals of building the brand, enhancing customer relationships, and lead generation.
    • Oversee the publication of content for the website, Email campaigns, and other channels.
    • Utilize Canva and Adobe Suite for content design.
Requirements
  • Bachelor's degree in marketing or business.
  • 2-5 years' experience working in a Business-to-Business (B2B) Marketing environment with a diverse skillset.
  • Strong oral and written communication skills.
  • Ability to use a computer, keyboard, mouse, and other computer-related devices on an ongoing daily basis.
  • Self-motivated, well-organized, results-driven, and able to work both independently and as part of a team.
  • Experience in developing and executing marketing campaigns targeting B2B customers.
  • Knowledge of SEO best practices and experience with SEO tools.
  • Understanding of marketing analytics and ability to use data to drive decision-making.
  • Familiarity with CRM software, such as Salesforce, and ability to analyze data for insights.
  • Experience with content creation and management for digital marketing channels.
  • Project management, multitasking, and decision-making skills.
  • Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).
Benefits
  • Health & Dental Insurance with generous employer contributions.
  • Flexible Benefits plan.
  • Life Insurance and AD&D Insurance.
  • Three weeks paid vacation in the first year.
  • 401k plan with annual employer match.
  • Short- and Long-Term Disability Insurance.
  • Bonus paid days off at manager discretion.
  • Paid sick leave and holidays.
  • Employee Assistance Program.
  • Tuition reimbursement for approved work-related college courses.