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Advertising Strategist

2 months ago

South Burlington, Vermont, United States Generac Power Systems Full time

Join Generac Power Systems, a leader in energy innovation and power solutions.

As a prominent player in the design and manufacturing of high-quality gas and battery-powered outdoor power equipment, we are committed to delivering exceptional performance and reliability in every product we offer. Our dedication to customer satisfaction extends beyond the sale, ensuring support for every product regardless of purchase history.

The Advertising Strategist plays a crucial role in enhancing our media initiatives through comprehensive data analysis and effective negotiations with media partners. This position involves crafting and implementing strategic advertising campaigns while adhering to budget constraints and optimizing overall performance, campaign effectiveness, and profitability. The Advertising Strategist will manage a portfolio of accounts, fostering growth in our advertising efforts through research, networking, negotiation, and experimentation.

Key Responsibilities:

  • Negotiate pricing to maximize profitability, including preparing necessary correspondence for negotiations and maintaining relationships with external representatives and agencies.
  • Monitor the profitability and effectiveness of current advertising schedules, assessing ad performance prior to future campaigns to inform buying decisions (rates, placements, creative, etc.).
  • Coordinate advertising timelines and draft advertising contracts for assigned accounts using our proprietary advertising database.
  • Collaborate with the Production team to address creative requirements for advertising, including reviewing materials before public release.
  • Notify management of any account or media-related issues that could impact overall profitability, both in the short and long term.
  • Maintain the marketing database and track advertising performance metrics.
  • Explore and test new media avenues that yield profitable returns on investment.
  • Initiate and implement strategies for enhancing production and operational systems within the department.
  • Oversee the management of all advertising contracts, insertion orders, vendor relationships, and review and approve all invoices.

Minimum Qualifications:

  • Bachelor's degree or equivalent professional experience.
  • 2-3 years of experience in Advertising or Media.

Preferred Qualifications:

  • Familiarity with the media landscape, particularly in direct-response advertising, with experience in areas such as television, online, and print.
  • Previous experience collaborating directly with advertising network contacts.
  • Proficiency with Google Campaign Manager (CM360).

Physical Requirements: The role involves regular communication and the use of hands for manipulating objects or controls. The employee is frequently required to stand and walk, with occasional bending or reaching above shoulder height. The ability to lift up to 25 pounds may be necessary. This position typically involves extended periods of computer-based work, requiring close vision and the ability to adjust focus. Occasional travel may be required.

Generac Power Systems is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Our success is intrinsically linked to the professional development and personal well-being of our employees, alongside the strength of families and communities. As an inclusive workplace, we celebrate diversity and treat all individuals with respect and equality.

With over 60 years of history, Generac has been at the forefront of energy innovation, from pioneering the home standby generator market to evolving into a comprehensive energy technology solutions provider. Our work impacts millions of lives, and we encourage our employees to be innovative and integral to our global team. Generac offers a dynamic, fast-paced work environment where employees can make a meaningful difference in their lives and the lives of others.