Senior Digital Advertising Strategist

1 month ago

Burlington, United States Fluency Inc. Full time
Job DescriptionJob Description

Team Overview:

At Fluency, we come together under two shared passions that drive our culture: the scaling of digital ad operations, and fostering a workplace environment rooted in open communication, inclusivity, and a growth-oriented mindset. These passions not only set us apart in the industry, but also fuel our collective drive to reshape the industry and reinvent ourselves along the way. We're not just revolutionizing the digital advertising horizon, we're shaping an organization where every member feels a sense of pride and is inspired to do their best work.

Job Summary:

The Digital Advertising Strategist is an experienced digital advertiser with hands-on campaign management experience who will support Fluency’s shared pool of accounts while also supporting Advertising Engineers and Advertising Architects as they work with Fluency’s Managed & Unmanaged clients to achieve the clients goals. The Digital Strategist assists with many aspects of the client relationship such as making campaign optimizations and updates to Google and Facebook Ads’ campaigns, making ppc campaign strategy recommendations, handling incoming client requests, and troubleshooting technical issues.

External Role Duties:

  • Respond directly to client requests and communication 
  • Leverage Fluency platform to manage digital advertising campaigns, analyze performance, and execute optimizations on a host of channels including but not limited to Google Ads, GDN, Google Shopping, Facebook, Instagram, Microsoft, YouTube
  • Proactively make recommendations to clients to improve strategy, performance, and business efficiencies
  • Have a firm understanding of client goals, objectives and key performance indicators (KPI)
  • Create reports to communicate strategic activities and performance improvements at scale

Internal Role Duties: 

  • Work with other Digital Strategists to ensure that Fluency’s shared pool of clients are properly supported
  • Work directly with Advertising Engineers & Advertising Architects to ensure strategy alignment and execution of client goals
  • Leverage Fluency to execute digital advertising campaigns  at scale on multiple channels 
  • Manage incoming tickets and tasks 
  • Troubleshoot technical issues and validate system bugs
  • QA new releases and Provide useful feedback to the Fluency products organization
  • Contribute to  internal process documentation. 

Required Experience:

  • 5+ Years of Digital Advertising Campaign Management (Google Ads, Facebook)
  • Experience building and managing moderately complex search campaigns
  • Strong communication, analytical and presentation skills 
  • Demonstrated ability to manage and build strong client relationships
Fluency is headquartered in Vermont.  This position is remote US based.  If local, you have the option to go into the office. 

Fluency provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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