Digital Marketing Specialist

6 days ago


South Burlington, Vermont, United States Gray Television Full time

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We strive for excellence by continuously upgrading to the latest technology and seeking new ways to stay on top in our markets. Our focus is on training and development of the best and brightest employees in the business.

WCAX Overview:

WCAX is one of the strongest CBS Affiliates in the entire country. We have a long history of innovation and have paved the way for TV in the region. Our team of innovative marketers is dedicated to helping local businesses grow nationwide.

We are looking for a self-motivated, competitive individual to join our sales team. If you have a passion for digital marketing and a drive to succeed, this could be the career for you.

Job Summary:

As a Media Sales Executive, you will be responsible for prospecting, business development, and executing client needs analyses. You will build and manage customized marketing campaigns and create post-campaign breakdown analyses.

Key Responsibilities:

  • Identify, develop, and expand existing and new client relationships and key accounts
  • Contact local direct clients and advertising agencies, acting as a liaison between the station and the advertising community
  • Make customer-focused sales presentations to all classifications of clients to obtain orders for advertising
  • Ensure clear understanding and interpretation of client needs, and recommend appropriate solutions, in order to meet requirements
  • Review the performance of advertising campaigns on a regular basis with the client to ensure that they are delivering, and make tactical adjustments as necessary
  • Achieve monthly and quarterly sales goals on a consistent basis
  • Communicate and collaborate effectively across all Gray Digital Media departments and support staff

Requirements:

  • Bachelor's degree preferred
  • Proficient in Microsoft Word, PowerPoint, and Excel
  • Marketing/Business background is a plus
  • Google AdWords certification a plus
  • Valid driver's license


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