Senior Product Marketing Manager, IT

4 days ago

San Francisco, California, United States Rippling Full time
About Rippling

Rippling is a cloud-based platform that streamlines HR, IT, and finance operations for businesses. Its innovative approach brings together workforce systems, payroll, expenses, benefits, and computers in a single system, enabling seamless employee lifecycle management.

With Rippling, hiring a new employee anywhere in the world can be done in just 90 seconds, setting up their payroll, corporate card, computer, benefits, and third-party apps like Slack and Microsoft 365. The company has raised $1.2B from top investors and was named one of America's best startup employers by Forbes.

About the Role

The Senior Product Marketing Manager will play a crucial role in building a go-to-market engine that drives growth across dozens of product SKUs, sales segments, buyer personas, and countries. This individual will orchestrate the product marketing of Rippling's IT business, gathering and analyzing market intelligence to ensure effective storytelling in the right channels, supporting the sales team in winning.

This is a highly cross-functional role, requiring close collaboration with Rippling's Sales teams, Marketing machine, and product organization. The ideal candidate will have a strong GM mindset, be a compelling storyteller, and obsess about customers.

Key Responsibilities
  1. Develop and execute go-to-market strategies for new IT product launches.
  2. Define and refine product marketing fundamentals, including messaging, positioning, personas, and more.
  3. Conduct customer research and synthesize insights about products, target audiences, personas, and differentiation vs competitors.
  4. Partner with the Product organization to define the product roadmap.
  5. Create an ongoing feedback loop between sales, product, and marketing.
  6. Develop sales tools and collateral to support the sales team in winning.
  7. Represent Rippling as a spokesperson, evangelist, expert, and thought leader with analysts, customers, and partners.
  8. Approach business growth with a general manager mindset, focusing on awareness, attach rate, win rate, adoption, and customer retention.
Requirements
  1. 5+ years of experience in product marketing, technical product marketing, consulting, business operations, or general management, with 2+ years in marketing highly preferred.
  2. Experience in SaaS tech businesses, preferably in the IT technology/security space.
  3. Proven ability to translate customer and market insights into crisp GTM fundamentals, including segmentation, buyer personas, messaging, competitive positioning, pricing recommendations, and more.
  4. Strong product knowledge and ability to collaborate with product managers and engineers.
  5. Resourcefulness, bias towards action, and ability to juggle multiple priorities in a fast-paced environment.
  6. Results-oriented and evidence-driven, with a focus on influencing, collaborating, and project managing.
  7. Excellent written and verbal communication skills, with the ability to clearly tell a story without resorting to jargon.
  8. Quick learner, able to pick up context rapidly and adapt to new challenges.
  9. Exceptional problem-solving skills, with the ability to decompose complex problems, identify patterns from noise, develop action plans, and effectively communicate insights.
  10. A creative spark, with the ability to think outside the box.
Additional Information

Rippling is an equal opportunity employer, committed to building a diverse and inclusive workforce. The company prioritizes candidate safety and ensures that all official communication is sent from @Rippling.com addresses.

This role will receive a competitive salary, benefits, and equity. The salary range for US-based employees will be aligned with one of the following tiers, based on location: $120,000 - $210,000 USD per year (US Tier 1), $108,000 - $189,000 USD per year (US Tier 2), or $102,000 - $178,500 USD per year (US Tier 3).

  • Senior Product Marketing Manager

    4 days ago

    San Francisco, California, United States FocusKPI Inc. Full time

    Job Title: Senior Product Marketing ManagerFocusKPI is seeking a highly skilled Senior Product Marketing Manager to join our team. As a key member of our product marketing team, you will be responsible for developing and executing marketing strategies to drive sales and revenue growth for our enterprise products.Key Responsibilities:Develop and execute...

  • Senior Product Marketing Manager

    5 days ago

    San Francisco, California, United States FocusKPI Inc. Full time

    Job Title: Senior Product Marketing ManagerWe are seeking a highly skilled Senior Product Marketing Manager to join our team at FocusKPI Inc. This role will be responsible for developing and executing marketing strategies to drive product adoption and revenue growth.Key Responsibilities:Develop and execute product marketing plans to drive product adoption...

  • Senior Product Marketing Manager

    3 weeks ago

    San Francisco, California, United States Tech Observer Full time

    Job DescriptionWe are seeking a highly skilled Senior Product Marketing Manager to join our team at Tech Observer. As a key member of our product marketing team, you will be responsible for driving engagement and adoption of our consumer products.Key ResponsibilitiesDevelop and execute product marketing strategies to drive user comprehension and adoption of...

  • Senior Product Marketing Manager

    3 weeks ago

    San Francisco, California, United States Gong Full time

    Job Title: Senior Product Marketing ManagerGong is seeking a highly skilled Senior Product Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for developing and executing marketing strategies that drive revenue growth and customer engagement.Responsibilities:Develop and execute marketing plans that...

  • Senior Product Marketing Manager

    5 days ago

    San Francisco, California, United States Ironclad, Inc. Full time

    {"Job Title: Senior Product Marketing Manager About the Role: We are seeking a highly skilled Senior Product Marketing Manager to join our team at Ironclad, Inc. Key Responsibilities: * Develop and execute product marketing strategies to drive growth and revenue * Conduct market and competitive research to inform product development and marketing...

  • Senior Product Marketing Manager

    5 days ago

    San Francisco, California, United States Amazon Full time

    Senior Product Marketing ManagerWe are seeking a highly motivated Senior Product Marketing Manager to drive messaging, positioning, advocacy, product launches, and go-to-market strategies for cutting-edge solutions in the AWS Solutions team.This role will involve developing customer-centric narratives and delivering engaging experiences to drive top-level...

  • Senior Product Marketing Manager

    1 month ago

    San Francisco, California, United States CloudFlare Full time

    Senior Product Marketing ManagerCloudflare is seeking a highly skilled Senior Product Marketing Manager to join our Developer Marketing team. As a key member of our Product and Solution marketing organization, you will be responsible for developing and executing marketing strategies to drive awareness and adoption of Cloudflare's developer solutions.About...

  • Senior Product Marketing Manager

    4 weeks ago

    San Francisco, California, United States Datadog Full time

    Job Title: Senior Group Manager, Product MarketingDatadog is seeking a seasoned Senior Group Manager, Product Marketing to lead our Cloud Integrations Go-to-Market team. As the leader of this team, you will be responsible for developing and executing a go-to-market strategy focused on acquiring, activating, and growing customers and usage for our cloud...

  • Senior Product Marketing Manager

    3 weeks ago

    San Francisco, California, United States Unity Technologies Full time

    Senior Product Marketing ManagerUnity Technologies is seeking a highly skilled Senior Product Marketing Manager to join our dynamic industry product marketing team. As a key member of our team, you will play a crucial role in shaping the future of real-time 3D solutions across various industries.Key Responsibilities:Develop and execute go-to-market (GTM)...

  • Senior Product Marketing Manager

    4 weeks ago

    San Francisco, California, United States AdRoll Full time

    About the RoleWe are seeking a highly skilled Senior Product Marketing Manager to join our AdRoll team. As a key member of our Product Marketing team, you will be responsible for developing and executing go-to-market strategies that drive revenue growth and customer adoption.Key ResponsibilitiesDevelop and execute product marketing strategies that align with...

  • Senior Product Marketing Manager

    3 weeks ago

    San Francisco, California, United States Veeva Systems Full time

    Job Title: Senior Product Marketing ManagerWe are seeking a highly skilled Senior Product Marketing Manager to join our team at Veeva Systems. As a key member of our marketing team, you will play a critical role in promoting our market-disrupting data solution, Veeva Compass Suite, to the life sciences industry.Key Responsibilities:Develop and execute...

  • Senior Product Marketing Manager

    4 weeks ago

    San Francisco, California, United States Adobe Full time

    Job Title: Senior Product Marketing ManagerAt Adobe, we're on a mission to empower creative professionals to streamline and scale content production with our innovative solutions. We're seeking a talented Senior Product Marketing Manager to join our team and drive the next growth phase for Adobe Stock's e-commerce business.Key Responsibilities:Develop and...

  • Senior Product Marketing Manager

    5 days ago

    San Francisco, California, United States Fastly Full time

    Job Title: Senior Product Marketing ManagerFastly is seeking a highly skilled Senior Product Marketing Manager to join our team. As a key member of our marketing organization, you will be responsible for driving the adoption and growth of our security product line.Key Responsibilities:Develop and execute go-to-market plans for Fastly's security products and...

  • Senior Product Marketing Manager

    3 weeks ago

    San Francisco, California, United States NextRoll Full time

    About the RoleWe are seeking a highly skilled Senior Product Marketing Manager to join our AdRoll Product Marketing team. As a senior PMM, you will be responsible for overseeing go-to-market strategy and execution, researching and understanding the needs of marketers, and crafting messaging, positioning, and narratives that address those needs via the...

  • Senior Product Marketing Manager

    4 weeks ago

    San Francisco, California, United States MongoDB Full time

    About the RoleMongoDB is seeking a highly skilled Senior Product Marketing Manager to join our team. As a key member of our Developer Experience Product Marketing team, you will be responsible for positioning MongoDB as a leader in the developer data platform market.Key ResponsibilitiesDevelop and execute strategic plans to strengthen MongoDB's position in...

  • Senior Product Marketing Manager, Solutions

    4 weeks ago

    San Francisco, California, United States Tbwa ChiatDay Inc Full time

    {"h3": "Senior Product Marketing Manager, Solutions Overview"} LaunchDarkly is seeking a seasoned Senior Product Marketing Manager, Solutions to drive the success of our platform integrations with industry-leading platforms. As a key member of our product marketing team, you will work closely with product management and cross-functional partners to develop...

  • Senior Product Marketing Manager

    4 days ago

    South San Francisco, California, United States Twist Bioscience Full time

    Job Title: Senior Product Marketing ManagerAt Twist Bioscience, we are seeking a highly skilled Senior Product Marketing Manager to join our team. This role will play a critical part in driving the growth of our market position in next generation sequencing (NGS) and synthetic biology product segments.Key Responsibilities:Develop and execute product...

  • Senior Product Marketing Manager, IT

    4 weeks ago

    San Francisco, California, United States Rippling Full time

    About RipplingRippling is a cutting-edge HR, IT, and Finance platform that empowers businesses to streamline their workforce operations. By integrating various systems, Rippling provides a unified solution for managing the employee lifecycle, from onboarding to offboarding.The RoleWe're seeking a seasoned Senior Product Marketing Manager to spearhead the...

  • Senior Product Marketing Manager

    4 weeks ago

    San Francisco, California, United States Clockwise Full time

    About the RoleClockwise is seeking a seasoned Senior Product Marketing Manager to spearhead the development of our AI-powered calendar assistant. As a key member of our Marketing team, you will be responsible for crafting compelling value propositions, influencing product roadmaps, and executing go-to-market strategies.Key ResponsibilitiesDevelop and...

  • Senior Product Marketing Manager, IT

    2 months ago

    San Francisco, California, United States Rippling Full time

    About the RoleRippling, a leading HR, IT, and Finance platform, is seeking a highly skilled Senior Product Marketing Manager to join its Go-to-Market (GTM) team. As a key member of the marketing organization, you will be responsible for developing and executing product marketing strategies that drive growth and customer engagement.Key ResponsibilitiesBecome...