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Vice President of Influencer Engagement
2 months ago
Vice President of Influencer Engagement Responsibilities:
Build strong relationships with senior-level clients, providing expert guidance on influencer marketing strategies, including identification, compensation, analytics, and risk management.
Take a leadership role in the agency's Influencer center of excellence, fostering key partnerships with content creators and establishing best-in-class tools and processes for contract negotiation, content planning, measurement, and ROI analysis. Collaborate with senior team members to enhance the agency's perspective on influencer marketing.
Possess a growth-oriented mindset aimed at team development, account expansion, and attracting new business opportunities. Act as the influencer strategy lead on new business proposals and support incoming requests across the organization.
Experience in sectors such as Travel, Technology, and Entertainment is advantageous, as these areas are pivotal to our growth.
Design and build effective influencer marketing teams for major client projects.
Gain a comprehensive understanding of clients' businesses and target demographics, and work closely with Creative, Insights, and Client Experience teams to lead the development and execution of integrated multi-platform campaigns that yield significant results.
Formulate social influencer strategies collaboratively to align with strategic priorities and produce strategic outputs with minimal oversight.
Work in close partnership with strategy, creative, paid media, and broader agency teams to implement program initiatives.
Proactively nurture and retain talent in the West region through mentorship and coaching; identify and promote training, development, and career advancement opportunities for team members.
Collaborate effectively with inter-agency teams to create comprehensive plans and fully integrated strategies for clients.
Lead a high-performing team, mentoring and developing junior staff members.
Qualifications:
9+ years of experience, ideally within an agency setting. Strong grasp of the influencer marketing landscape and proven expertise in managing influencer programs and leading effective influencer marketing teams.
In-depth knowledge of social media platforms, including paid promotion and campaign optimization.
Familiarity with a wide range of social, media, and influencer analytics tools.
Detail-oriented, capable of managing multiple tasks with excellent time-management skills.
Strong written and verbal communication, negotiation, and presentation abilities.
Experience in team leadership is a plus.
Is this you? Be a driver of culture:
A genuine passion for and understanding of pop culture is essential, with active engagement in communities such as music, gaming, fashion, food, and internet culture. This role sits at the intersection of creativity, strategy, marketing, technology, content creation, and production; your enthusiasm should be reflected in your lifestyle.
You must influence creative ideations:
from the concepts presented to the influencers chosen, to the content produced, and the language used in communications.
Have high cultural competencies:
Recognize the significance of diversity, equity, and inclusion (DE&I).
Be culturally aware, capable of understanding, communicating with, and effectively interacting with diverse individuals. Demonstrate authority in the influencer space and possess a deep understanding of the influencer landscape.
Proven ability to cultivate relationships with influential figures and cultural leaders, either directly or through their representatives.
Be open to a public-facing role, willing to discuss influencer trends when opportunities arise.
Know how to identify and manage diverse vendors and partners in a rapidly evolving industry, with experience in RFPs and engaging with leading technology companies to understand their offerings and unique value propositions.
Be ready to lead at any moment:
In collaboration with the North America Influence Lead, be prepared to take charge and lead effectively in the best interests of clients and the agency while mentoring and coaching mid to junior staff members on the influencer team.
Hustle:
Identify influencer opportunities, both organic and new, to ensure influencer marketing remains a vital marketing discipline and revenue generator for your assigned accounts.
Think like a lawyer:
Understand the importance of risk management and adhere to best practices (FDA guidelines, FTC updates, platform requirements) while continuously enhancing our center of excellence by partnering with legal and finance teams to mitigate risks and liabilities for every campaign.
Have experience building engaged audiences:
on various platforms including Facebook, Twitter, Instagram, Snapchat, TikTok, and Clubhouse.
Know how to build a story:
Create client presentations that convey compelling narratives, avoiding repetitive approaches, which requires high motivation, energy, and inspiration at all times.
Be curious, always:
Willingness to learn across various domains and openness to tackle diverse challenges. The Weber Shandwick Collective prioritizes your health and wellbeing, offering a comprehensive benefits package that includes:
Medical, Dental, Vision, 401k (with employer match), Tuition Reimbursement, Juice Money - $60 monthly reimbursement for health-related purchases, Flexible holiday schedules, Short-Term Disability, Paid Employee Family Leave, Family Building Benefit.
Weber Shandwick is committed to being an Equal Opportunity/Affirmative Action employer, recruiting qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.
