Vice President of Marketing
7 days ago
Yondr is seeking a seasoned marketing professional to lead the next phase of our growth. As Vice President of Marketing, you will be responsible for defining and executing our overall marketing strategy, enhancing brand awareness, shaping brand identity, and managing public relations to maintain a positive company image.
Key Responsibilities:- Develop and execute a comprehensive marketing strategy that aligns with our company's mission and vision.
- Lead the creation of compelling brand narratives and visual assets to drive company awareness and loyalty.
- Direct brand positioning, messaging, and identity across all business segments to ensure consistency and alignment with our values and mission.
- Identify market opportunities and create go-to-market strategies to grow new business segments and scale existing ones.
- Lead the development and execution of public relations strategies to expand our brand awareness and reputation.
- Cultivate and maintain strong relationships with key media outlets, authority figures, and industry stakeholders.
- Oversee communications during critical situations and ensure our company's voice is accurately represented in all media interactions.
- Provide leadership and direction to our marketing efforts, fostering a culture of creativity, collaboration, and high performance.
- Partner closely with sales teams across all business segments to align sales and marketing strategies.
- Oversee the development and execution of integrated marketing campaigns that drive brand awareness and customer engagement.
- Collaborate with cross-functional teams, including product development, sales, and customer success, to ensure marketing efforts are aligned with business objectives.
- Oversee vendor relationships and manage contracts with outside agencies.
- Spearhead creative vision for both small and large projects, harnessing brand design, copy, and art. Oversee creative work from outsourced designers, copywriters, photographers, and videographers.
- Lead the strategy for digital marketing, including content marketing and online advertising, to enhance brand presence.
- Build and execute a coordinated calendar of campaigns, events, and messages, ensuring consistent activity to drive incremental traffic and sales.
- Conduct market research and competitive analysis to identify trends, opportunities, and challenges in the marketplace. Use data-driven insights to refine brand strategy and improve marketing effectiveness.
- Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
- Oversee the measurement and reporting of campaign performance, adjusting strategies as necessary to achieve desired outcomes.
- Bachelor's degree in Marketing, Business Administration, Communications, or related experience; MBA is a plus.
- 10+ years of experience in marketing, with at least 5 years in a senior leadership role.
- Proven track record in brand building, public relations, and marketing strategy development.
- Experience supporting sales-led organizations.
- Excellent communication, leadership, and interpersonal skills. Evidence of success in influencing cross-functional teams.
- Ability to think strategically while executing tactically.
- Experience in communications and media relations is a plus.
- Mar Vista, CA
- Hybrid work schedule (two days a week in office)
- Competitive salary + Bonus (Salary range listed is variable and negotiable depending on experience/level)
- 401K plan
- Health, dental, and vision insurance
- A dynamic and inclusive work environment
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