Senior Vice President of Influencer Marketing

8 hours ago

Los Angeles, California, United States Highwire Full time
About Us

Highwire is a modern strategic communications and digital marketing agency that empowers disruptive companies to thrive in a rapidly changing world. Our team of experts is dedicated to helping clients achieve their business goals through innovative storytelling and data-driven marketing strategies.

Job Description

We are seeking a highly skilled Senior Vice President of Influencer Marketing to join our team. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive influencer marketing strategy that drives business growth and brand awareness for our clients.

Key Responsibilities:
  • Develop and execute a comprehensive influencer marketing strategy that aligns with client objectives and drives measurable business outcomes.
  • Stay at the forefront of influencer marketing trends, platforms, and tools, ensuring Highwire remains an industry leader in both spaces.
  • Innovate Highwire's approach by integrating influencer marketing with social media, maximizing engagement and impact.
  • Recommend influencer marketing platforms for internal adoption and ongoing partnerships.
  • Demonstrate an evidence-based opinion on the future of influencer marketing, campaign integration, and brand/executive collaborations.
  • Represent the agency through thought leadership, speaking engagements, and attendance at relevant industry events.
  • Collaborate with cross-functional teams to integrate influencer marketing programs into broader PR and digital campaigns.
Requirements:
  • 12+ years of experience in influencer marketing, social media strategy, digital marketing, or communications, with a proven track record in a leadership role.
  • Expertise in identifying, engaging, and managing relationships with influencers across multiple platforms, along with deep knowledge of social media strategy and execution.
  • Demonstrated experience leading and growing influencer marketing and social media programs within an agency environment.
  • Knowledge and experience developing influencer marketing programs in highly regulated industries is a plus.
  • Strong client-facing skills, with experience building, retaining, and growing senior-level client relationships.
  • Proven ability to develop and execute data-driven influencer and social media strategies that generate measurable business outcomes.
  • Experience mentoring and leading teams, fostering a culture of creativity and innovation.
  • Strong understanding of content creation, influencer partnerships, and social media platforms.
  • Exceptional communication and presentation skills, with the ability to engage clients and internal teams at all levels.
  • Ability to manage multiple projects and priorities in a fast-paced environment, delivering high-quality results.
  • Experience identifying, vetting, and managing vendor relationships for role-specific tools such as influencer identification, relationship management or attribution measurement platforms.
What We Offer

At Highwire, we offer a competitive salary, merit-based bonuses and promotions, a hybrid work model, excellent vacation policy, 401K match, medical and dental benefits, paid parental leave, commuter benefit, home office equipment stipend, growth mindset stipend, cell phone reimbursement, wellness benefit, donation match, full-time writing coach, mentorship, monthly recognition programs, employee referral bonus, new business referral bonus, quarterly Highwire fun events, dog-friendly work environment, and an extremely supportive, nurturing environment with many opportunities for learning and growth.

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