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Media Relations Manager

1 month ago

Boston, Massachusetts, United States Circa - IPG DXTRA Full time

Weber Shandwick is seeking a Media Relations Manager to join our Integrated Media team within our Boston Consumer Practice.

Key Responsibilities
  • Develop a strong understanding of the client's business and target audience, and work with strategists and creative team members to deliver solutions that meet program objectives
  • Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
  • Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
  • Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
  • Leverage influencers (e.g. advocates, bloggers/vloggers and other relatable voices) to impact clients, their brands and marketing goals
  • Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels
  • Support creative ideation on a consistent basis
  • Serve as a role model to team members
  • Participation in office-wide initiatives, seminars and meetings to further professional learning and development
  • Actively participate in agency development and assist with new business
Requirements
  • Bachelor's Degree in Marketing, Communications, Public Relations
  • 4 to 5 years' relevant experience
  • Media relations experience

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer.