Senior Media Analyst

4 weeks ago


Boston, Massachusetts, United States Gupta Media Full time
Job Description

Gupta Media is a leading digital media agency that has been driving business growth for clients across various industries. Our team of experts has extensive experience in digital media planning, buying, and reporting, and we are looking for a Senior Media Analyst to join our team.

The ideal candidate will have a strong background in digital media, with experience in managing high-priority campaigns for global clients. They will be responsible for planning, building, and optimizing campaigns across digital platforms, analyzing campaign performance, and preparing and presenting key insights and recommendations to clients.

The Senior Media Analyst will also be responsible for building strong client relationships through effective communication and insights, leading client presentations, and staying current on trends in digital marketing. They will also provide insights to help impact and improve team strategy, including supporting the training and mentoring of new hires and junior staff.

Required skills and education include a Bachelor's degree or higher, 4+ years of experience in managing ROI-focused digital media campaigns, advanced knowledge of Facebook Ads and Google Ads, and strong analytical skills and technical competency using data and metrics to measure impact and determine improvements.

We are an office-first organization with flexibility, and we are excited to have our team working together again. We pride ourselves on being innovative, competitive, and disruptive in the digital space, and we are looking for a talented individual to join our team.

Key Responsibilities:

  • Plan, build, and optimize campaigns across digital platforms
  • Analyze campaign performance and prepare and present key insights and recommendations
  • Build strong client relationships through effective communication and insights
  • Stay current on trends in digital marketing and share best practices
  • Provide insights to help impact and improve team strategy

Required Skills and Education:

  • Bachelor's degree or higher
  • 4+ years of experience in managing ROI-focused digital media campaigns
  • Advanced knowledge of Facebook Ads and Google Ads
  • Strong analytical skills and technical competency using data and metrics to measure impact and determine improvements

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