Senior Media Strategist

4 weeks ago


Boston, Massachusetts, United States Merge Full time

Transforming Media for Life Sciences

MERGE is seeking a seasoned Media Planning Director to lead our pharmaceutical advertising clients in developing innovative media plans and executing them with precision. As a key member of our team, you will leverage your expertise in media channels targeting healthcare providers and patients to drive business growth and stay ahead of the complex Life Science media vertical.

Key Responsibilities:

  • Develop and execute media planning strategies for pharmaceutical clients
  • Collaborate with cross-functional teams to analyze data and inform channel allocation recommendations
  • Lead the development of effective media plans and present them to clients and internal stakeholders
  • Build and maintain relationships with media partners to stay up-to-date on industry trends and best practices
  • Work with analytics partners to measure the success of media plans and identify areas for improvement
  • Lead a team of Media Supervisors, Media Planners, and Buying Specialists

Requirements:

  • 15+ years of experience in strategic media planning, with 10+ years in the Life Sciences (pharma) vertical
  • Proven track record of developing and executing successful media plans that drive business growth
  • Strong understanding of data and technology specific to the Life Sciences industry
  • Excellent communication and presentation skills
  • Ability to lead and manage a team of media professionals

We Offer:

  • A competitive salary range of $145,000 - $165,000
  • A comprehensive benefits package, including medical, dental, vision, and life insurance
  • A 401(k) plan with employer match
  • A flexible time-off policy and holidays
  • Opportunities for professional growth and development

About MERGE:

MERGE is a purpose-driven agency that promotes health, wealth, and happiness in the world by merging storytelling with technology. We are committed to fostering an environment where our team members can thrive in both their careers and personal lives.

Join us in our mission to transform the media landscape for Life Sciences.



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