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Social Media Content Creator

2 months ago

Boston, Massachusetts, United States Khoury College Full time

About the Opportunity

Khoury College is looking for an innovative, creative, and driven digital professional to execute the university's social media strategy across all platforms, both emerging and established. Reporting to the Senior Social Media Manager, the role is integral to building upon Northeastern's global brand presence by identifying opportunities for ahead-of-the-curve social media moments and executing ideas for graphics, videos, and other styles of content that are native to platforms and connect directly with audiences.

The Digital Engagement Specialist will be responsible for understanding and connecting with Northeastern's social media community, preparing, and posting organic content, monitoring socials for comments, and helping to develop and maintain the content calendar. This role requires an avid consumer of information on social media platforms, adept at finding patterns, trends, and conversations happening within the Northeastern community and in society at large, with the ability to relate those trends back to the university's social presence and brand goals.

Key Responsibilities:

  • Develop and execute social media content calendars to promote connection, push boundaries, and surprise and delight audiences
  • Identify and capitalize on social media trends and conversations to enhance the university's brand presence
  • Collaborate with cross-functional teams to develop and implement social media strategies
  • Monitor and respond to social media comments and messages in a timely and thoughtful manner
  • Stay up-to-date on the latest social media trends, platforms, and best practices

Requirements

  • 2-3 years of experience creating content for brands on social media, consumer-focused experience preferred
  • Demonstrated ability to maintain and increase social media engagement
  • Strong writing skills, with a deep understanding of the nuances of language and strong editorial judgment
  • Ability to interact with audiences online, answering questions and facilitating engagement
  • Strong familiarity with all major and up-and-coming social media platforms
  • Proficient in Adobe Creative Suite (including Illustrator, Premiere, Photoshop)

Preferred Qualifications

  • Experience with data and ability to use it to inform decisions, experience with Sprinklr a plus
  • Positive, energetic attitude and adaptability
  • Demonstrated ability to build relationships and partner across an organization effectively
  • Excellent communications skills and attention-to-detail
  • Excellent work ethic

Position Type

Marketing and Communications