Senior Paid Media Strategist

3 weeks ago


Boston, Massachusetts, United States Market Street Talent Full time

We are seeking a highly skilled Senior Paid Media Specialist to join our team at Market Street Talent. This is a fully remote role.

Benefits:

  • Remote work
  • Healthcare medical including HSA
  • Dental and vision insurance
  • 401k

As a Senior Paid Media Specialist, you will:

  • Develop, plan, and manage all digital marketing for the North American business, including social media, display, SEM, video, SEO, and affiliate channels.
  • Manage trafficking processes and creative development, facilitating a feedback loop and analyzing performance to incorporate learnings into asset development.
  • Execute and establish digital campaigns to drive acquisition, traffic, and revenue growth in alignment with overarching marketing objectives.
  • Work closely with affiliate media and digital agencies to identify and evaluate opportunities and effective ad products and offerings.
  • Track key metrics, monitor media performance, and analyze data used to identify opportunities for improvement and optimization.
  • Collaborate in a cross-functional manner with internal teams such as Analytics, PR, Global Marketing, Product, E-Commerce, Creative, and Finance.

Requirements:

  • 3+ years of related experience with affiliate and digital marketing
  • A proven track record of success driving incremental revenue growth and managing programs
  • Bachelor's degree in Data Science, Advertising, Marketing, Business, or other related field
  • Deep understanding of marketing strategies, principles, and best practices with proficiency in analytics tools and reporting platforms
  • Excellent interpersonal and communication skills
  • Creative mindset with a passion for innovation and demonstrated leadership experience
  • Brand and Agency experience strongly preferred

About Market Street Talent:

We are a specialized staffing and consulting firm focused on staffing solutions for Information Technology positions. We are heavily invested in the IT vertical and that's what our clients and candidates love about us. We understand the nuances of IT placement, the platforms, positions, background, and the intricacies of specific jobs. We know what it takes to find highly skilled technology specialists that fit seamlessly into a company's culture.

Our Vision: is to promote and foster the growth of information technology (IT) in our world, one candidate, one client, one community at a time. Our Goal: To coach clients and candidates through the entire placement process and cultivate long-term healthy business relationships. Our Culture: At MST, we believe in pursuing excellence in everything we do, treating everyone with the utmost respect, and showing empathy for our community.



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