Director of Public Relations and Communications

4 weeks ago

Boston, Massachusetts, United States Four Seasons Hotels Limited Full time
About Four Seasons

Four Seasons is a luxury hotel company that prides itself on offering a supportive and inclusive work environment. Our employees are valued and appreciated for their hard work and dedication. We believe in treating others as we would have them treat us, and we look for individuals who share this philosophy.

The Opportunity

We are seeking a Director of Public Relations and Communications to join our talented team. This role will be responsible for developing and executing an annual strategic and integrated marketing plan, comprised of public relations, social media, and marketing communications activities. The successful candidate will support the hotel's business objectives to drive revenue for the Rooms Division, Food and Beverage outlets, and Spa.

Responsibilities
  • Develop and execute an annual PR strategy in support of the hotel marketing plan, including detailed plans in media relations, paid digital marketing, restaurant and bar marketing, segment strategies, and key PR initiatives.
  • Create innovative publicity programs that will increase awareness and positive perception of the hotel, its restaurants and bars, spa, and personnel.
  • Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plans, focused on key feeder markets for both the group and leisure segments.
  • Take a lead role in crisis communications in support of the hotel senior management team.
  • Maintain website content and updates website with new promotions in order to generate additional revenue.
  • Manage the hotel's social media and digital efforts.
  • Comply with Four Seasons brand standards for marketing communications.
  • Ensure that all hotel promotions, advertising, direct mail pieces, and collateral are in keeping with Four Seasons image and reflect the highest level of professionalism in content and presentation.
  • Proofread all marketing material, including collateral, direct mail, advertising, printed promotional pieces, guest correspondence, etc.
  • Perform other tasks or projects as assigned by the Director of Marketing.
  • Play a key role in reputation management; act as a strategic communications advisor to management by keeping track of public attitudes, flagging possible consequences of prospective decisions, developing key messages, and managing issues and crisis communications.
  • Act as a direct supervisor and to the PR & Communications support team.
  • Use a strategic approach in overseeing the Hotel's community relations, CSR initiatives, internal communications, and other activities specific to the Hotel and its VIP guests.
Preferred Qualifications and Skills
  • A minimum of five to seven years of experience in public relations.
  • A university degree in journalism or communications or equivalent experience in public relations, marketing, or journalism.
  • Strong and effective interpersonal skills.
  • Proven relationships with media, community, and business contacts that have delivered demonstrable results, and the personality to maximize these contacts.
  • Excellent communication skills (verbal and written), a strong sense of quality, and a creative mindset.
  • A self-starter that can multi-task and prioritize.
  • Proficiency in leveraging social media networks and related monitoring tools.
  • The ability to create newsworthy events, develop story ideas, and follow through with pitch leads.
About Us

We are an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. We offer a range of benefits, including free medical, dental, and vision insurance, 401(k) retirement matching plan, and educational assistance programs. We look forward to receiving your application.

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