Lead Generation Strategist

2 weeks ago

Charlotte, North Carolina, United States Finexio Full time
Job Overview

Finexio stands at the forefront of Accounts Payable Payments as a Service, revolutionizing the embedded payments landscape for business-to-business transactions. We streamline the payment process for enterprises by integrating electronic payment solutions and enhancing cash flow management directly into clients' accounts payable and procurement systems.

Our ambition is to create a financial ecosystem where finance executives only need to determine "what" to pay—our technology efficiently manages the "how" and "when".

With an impressive growth trajectory exceeding 100% annually, we are a prominent disruptor in the B2B Payments and Fintech sector. Finexio has successfully secured over $65 million in funding, supported by notable investors such as JP Morgan, Discover, NBH Bank, Mendon Venture Partners, and Valley Bank. These stakeholders not only believe in our mission and technology but also actively engage as customers and partners.

Position Summary

As the Demand Generation Manager, you will play a pivotal role in fostering marketing excellence and innovation within our leading FinTech organization. Operating at the crossroads of strategy and execution, you will manage Demand Generation initiatives and spearhead projects that drive business expansion. This remote role presents a unique chance to influence the evolution of our marketing strategy, aligning with our goal of transforming the financial sector.

Reporting directly to the VP of Marketing, you will be an imaginative and analytical problem solver with expertise in demand generation and content creation, capable of thriving in a fast-paced, dynamic startup environment. The ideal candidate will possess a proven track record in identifying opportunities and delivering impactful results in lead generation, content marketing, and partner marketing. Proficiency in both digital and traditional marketing channels, along with exceptional verbal and visual communication skills, is essential. The successful applicant will be a collaborative team member who flourishes in a rapidly growing company and embraces the challenges inherent in the B2B SaaS landscape.

Key Responsibilities:

  • Implement comprehensive digital marketing strategies across various channels, including Paid Search (Google, Bing), Paid Social (LinkedIn, Twitter), Display (Google, native), Webinars, and Events.
  • Develop a marketing campaign calendar targeting specific prospect profiles to significantly increase website, social media, and landing page traffic, generating a growing number of Marketing Qualified Leads (MQLs) and Sales Accepted Leads (SALs) monthly. Evaluate and report on the ROI and effectiveness of each initiative.
  • Produce and disseminate monthly newsletters for clients and prospects, aiming to double the quality mailing lists of targeted prospects.
  • Revise and enhance all web conversion points to ensure the most efficient engagement pathways with Sales for qualified leads. Monitor and report on engagement metrics, lead management, lifecycle progression, and generated opportunities.
  • Design and execute Account-Based Marketing (ABM) campaigns for targeted accounts monthly. Ensure thorough collection, organization, reporting, and action on daily website visitor data.
  • Create and manage partner-centric content for our website, email communications, social media posts, and advertising efforts. Content types include emails, blogs, social media updates, one-pagers, case studies, solution brochures, and infographics utilizing industry statistics.
  • Develop and oversee a comprehensive demand generation strategy and execution plan (both online and offline), including hands-on management of all components. This must encompass the creation, management, and hosting of one digital event monthly (primarily webinars).
  • Monitor current budget allocations and performance metrics for all demand generation activities. Recommend and allocate measurable digital marketing expenditures (primarily in paid search and paid social).
  • Stay informed on industry trends and developments to drive relevant topics for content strategies, including webinars, whitepapers, and blog posts.
  • Manage both internal and external resources and relationships to achieve marketing objectives.
  • Track and report on established key performance indicators (KPIs) and metrics.
  • Enhance processes and improve the implementation of our demand generation operations systems.
  • Provide strategic insights to senior management through compelling reporting and storytelling.
  • Lead initiatives aimed at improving customer experience.
  • Ensure adherence to regulatory requirements.

Qualifications:

  • Bachelor's degree or equivalent experience in demand generation.
  • Expertise in HubSpot Marketing Hub, with current HubSpot Certifications preferred.
  • Proficient in email marketing, including copywriting, sequence building, list management, and privacy protection regulations.
  • Strong understanding of ZoomInfo Marketing OS and best practices in email marketing and privacy control protocols.
  • Able to set up Salesforce Marketing Campaigns and Reports for tracking marketing-influenced SALs, SQLs, and Opportunities.
  • Experience in Fintech or Payments email and/or content marketing is preferred.
  • Demonstrated leadership and management capabilities.
  • Excellent communication and interpersonal skills.
  • Proven history of driving marketing excellence and efficiency.
  • Ability to manage multiple priorities and meet deadlines.
  • Strong analytical and problem-solving abilities.
  • Capacity to thrive in a fast-paced, dynamic environment.
  • Sense of ownership and pride in performance and its impact on the company's success.
  • Critical thinking and problem-solving skills.
  • Team-oriented mindset.
  • Effective time-management skills.

Benefits:

Why You Will Appreciate Working at Finexio:

  • Culture: We foster a humble, client-first team focused on collaborative, data-driven success.
  • Speed: We embrace rapid innovation, encouraging new ideas and providing opportunities to challenge your limits.
  • Growth: We are expanding into new markets, launching new services, and building a world-class organization.

What We Provide:

  • An opportunity to work in a fast-paced startup environment alongside experienced industry leaders.
  • A setting where you can engage with cutting-edge technologies and make a tangible impact.
  • Employee Engagement initiatives, including quarterly virtual team-building activities and monthly team lunches.
  • Competitive salary and equity options.
  • Comprehensive medical, dental, and vision coverage.
  • Unlimited vacation policy.

Compensation: $90,000 - $105,000 + equity.

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