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Lead Generation Strategist

2 months ago

Charlotte, North Carolina, United States Finexio Full time
Company Overview:

Finexio stands at the forefront of Accounts Payable Payments as a Service, pioneering an embedded payments solution tailored for business-to-business transactions. Our mission is to streamline the B2B payment process, enabling businesses to efficiently manage and receive payments through integrated electronic solutions within their accounts payable and procurement systems.

We envision a future where finance leaders focus solely on the 'what' of payments, while our technology expertly manages the 'how' and 'when'.

With a remarkable growth trajectory exceeding 100% annually, Finexio is recognized as a transformative force in the B2B Payments and Fintech sectors. Our financial backing exceeds $65 million, supported by prominent investors including JP Morgan, Discover, NBH Bank, Mendon Venture Partners, and Valley Bank, who also serve as our partners and customers.

Position Summary:

As the Lead Generation Strategist, you will play a pivotal role in enhancing marketing effectiveness and innovation within our esteemed FinTech organization. This remote position offers a unique opportunity to influence the future of our marketing strategy, aligning with our goal of revolutionizing the financial landscape.

Reporting directly to the VP of Marketing & Demand Generation, you will be an imaginative and analytical problem solver, skilled in demand generation and content creation, capable of thriving in a fast-paced, dynamic startup environment.

Key Responsibilities:
  • Oversee all digital marketing initiatives across various channels, including Paid Search (Google, Bing), Paid Social (LinkedIn, Twitter), Display (Google, native), Webinars, and Events.
  • Develop a comprehensive calendar of marketing campaigns aimed at specific prospect profiles to significantly increase website traffic and generate a substantial number of Marketing Qualified Leads (MQLs) and Sales Accepted Leads (SALs).
  • Analyze and report on the return on investment (ROI) and effectiveness of each marketing activity.
  • Create and distribute monthly newsletters targeting customers and prospects, while expanding our mailing lists with high-quality leads.
  • Optimize web conversion points to facilitate seamless engagement with Sales for qualified leads.
  • Track and report on engagement metrics, lead management, lifecycle progression, and opportunities generated.
  • Design and implement Account-Based Marketing (ABM) campaigns tailored for specific targets.
  • Ensure comprehensive collection and analysis of daily website visitor data.
  • Generate partner-focused content for our website, email communications, social media, and advertising, including emails, blogs, social posts, one-pagers, case studies, and infographics.
  • Develop and manage a strategic demand generation plan, including hands-on execution of all components.
  • Host one digital event monthly, primarily webinars, while managing budget expenditures and performance reporting for all demand generation activities.
  • Stay informed on industry trends to guide content strategy development.
  • Manage relationships with internal and external resources to achieve marketing objectives.
  • Monitor and report on key performance indicators (KPIs) and metrics, continuously improving demand generation processes.
  • Provide strategic insights to senior management through compelling reporting and storytelling.
  • Lead initiatives aimed at enhancing customer experience while ensuring compliance with regulatory standards.
Qualifications:

The ideal candidate will possess a Bachelor's degree or equivalent experience in demand generation, with a proven track record in lead generation, content marketing, and partner marketing. Expertise in HubSpot Marketing Hub, email marketing, and Salesforce is essential, along with strong leadership, communication, and analytical skills.

Why Join Finexio?

At Finexio, we foster a culture of humility and client-first collaboration, emphasizing data-driven success. We value speed and innovation, providing opportunities for personal and professional growth in a rapidly expanding company.

We offer competitive compensation, including salary and equity, along with comprehensive benefits such as medical, dental, and vision coverage, unlimited vacation policy, and engaging team-building activities.