Marketing Operations Coordinator

1 week ago


Irvine, California, United States Ultimate Staffing Full time
Position Overview

Ultimate Staffing is seeking a Marketing Operations Coordinator to join our dynamic team. This position is designed to support a rapidly expanding technology-driven data organization.


Key Responsibilities:

This role will involve:

  • Content Development: Crafting engaging content that draws traffic to our website and enhances brand visibility.
  • Digital Marketing Support: Assisting in various functions such as strategic digital knowledge, web marketing, web analytics, content strategy, link building, and keyword strategy. Proficiency in Pay Per Click and SEO is essential.
  • Cross-Functional Leadership: Utilizing your digital marketing expertise to spearhead initiatives aimed at user acquisition, conversion rate improvement, and maximizing customer lifetime value. You will coordinate integrated marketing campaigns across diverse channels, including digital advertising, email outreach, social media, and content marketing.
  • Performance Analysis: Employing data analytics and performance metrics to assess and enhance campaign effectiveness, uncover improvement opportunities, and drive ongoing growth.
  • Market Research: Conducting thorough market research, competitive analysis, and customer segmentation to pinpoint target audiences and formulate tailored messaging strategies.
  • Collaboration: Working closely with product management and sales teams to ensure marketing strategies align with product launches and sales goals.

Required Skills and Knowledge:
  • Proficiency in various marketing channels, including email marketing, PPC, SEM, SEO, SMS marketing, and social media.
  • Experience in marketing data analysis, including A/B testing and campaign performance evaluation.
  • Familiarity with Google Analytics and other web analytics tools.
  • Comfort with new marketing technologies and platforms.
  • Hands-on experience with paid advertising on platforms like Facebook and Google.
  • Strong analytical capabilities and proficiency in data analysis tools.
  • Experience with marketing automation systems, CRM software, and email marketing platforms.
  • Excellent communication and teamwork skills, with the ability to influence cross-functional teams.
  • A strategic mindset focused on achieving results and driving business growth through innovative marketing strategies.
  • Ability to thrive in a fast-paced environment while managing multiple projects.
  • Demonstrated leadership experience with a focus on mentoring and developing team members.

Experience and Qualifications:
  • 4-8 years of proven experience in developing and executing marketing and SEO campaigns.
  • In-depth knowledge of search engine ranking factors and SEO best practices.
  • Experience with website analytics tools, such as Google Analytics and Semrush.
  • Familiarity with content management systems, particularly Wordpress.
  • Experience in optimizing both on-page and off-page elements.

Compensation:

SALARY RANGE: $96K-$100K


Ultimate Staffing is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.


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