Category Strategy Manager
1 week ago
Position Overview
The Category Strategy Manager will report directly to the Senior Director of Category Strategy and will play a crucial role within a dedicated team focused on cultivating an in-depth understanding of designated industries and clients. This knowledge will be pivotal in crafting scalable, insight-driven, and client-centric solutions that align with NBCUniversal's portfolio and strategic goals.
Key Responsibilities
The Category Strategy team is tasked with generating thought leadership narratives that are informed by audience insights, content dynamics, media landscapes, and cultural trends on both national and global scales.
- Act as a primary resource for key category research, particularly in sectors such as Technology, Entertainment, and Telecommunications within NBCUniversal Ad Sales.
- Conduct thorough research, analysis, and reporting on relevant categories, evolving consumer behaviors, and media industry trends.
- Perform data analysis to extract meaningful insights and present them in polished materials for both internal and external stakeholders.
- Create and deliver engaging presentations that tell compelling stories about relevant categories, highlighting trends and insights that support the development of client-focused strategies and solutions.
- Develop a comprehensive understanding of the NBCUniversal portfolio to provide strategic positioning that distinguishes NBCU offerings in the marketplace.
- Transform insights and trends into engaging narratives that illustrate how Comcast/NBCU platforms can enhance a client's brand positioning through effective marketing and media investments.
- Identify potential areas for revenue growth and collaborate with sales and cross-functional teams to leverage these opportunities.
- Organize, operationalize, and manage the daily activities of the Category Strategy team and its associated categories.
- Provide mentorship and guidance to junior team members as needed, including Ad Sales Rotational Associates and interns.
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Category Strategy Manager
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Category Strategy Manager
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New York, New York, United States NBCUniversal Full timeJob Overview Reporting to the Senior Director of Category Strategy, the Category Strategy Manager will play a crucial role within a team dedicated to acquiring in-depth knowledge of designated industries and clients. This expertise will be transformed into scalable, insight-driven, and client-oriented solutions that enhance the NBCUniversal portfolio and...
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New York, New York, United States NBCUniversal Full timeJob Overview Reporting to the Senior Director of Category Strategy, the Category Strategy Manager will be an integral part of a team dedicated to cultivating a profound understanding of designated industries and clients. This knowledge will be transformed into scalable, insight-driven, and client-oriented solutions and strategic positioning for the...
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New York, New York, United States NBCUniversal Full timeJob Overview Reporting to the Senior Director of Category Strategy, the Category Strategy Manager will play a pivotal role within a team dedicated to cultivating in-depth expertise in designated industries and clients. This knowledge will be transformed into scalable, insight-driven, and client-centric solutions that enhance the NBCUniversal portfolio and...
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