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Category Strategy Manager
2 months ago
We are seeking a highly skilled Category Strategy Manager to join our team at NBCUniversal. As a key member of our Category Strategy team, you will be responsible for developing deep knowledge of assigned industries/clients and translating that knowledge into scalable, insight-driven and client-focused solutions.
Key Responsibilities- Serve as a go-to expert for key category research, including Technology, Entertainment, and Telecommunications across NBCUniversal Ad Sales.
- Research, analyze and report on relevant categories, changing consumer behaviors & media industry trends.
- Perform dataset analysis to identify relevant insights and translate into clear, concise and polished internal & external-facing materials.
- Develop, deliver, and present compelling stories around the relevant categories, including trends and insights to facilitate the development of client-centric strategies & category-level solutions.
- Develop comprehensive knowledge of the NBCUniversal portfolio & provide strategic sales positioning to differentiate the NBCU portfolio in the marketplace.
- Turn insights and trends into compelling narratives reflecting how Comcast/NBCU platforms and assets can turn a client's brand positioning into a fully realized marketing and media investment at scale.
- Identify new revenue growth opportunity areas and work with sales & cross-functional stakeholders to capitalize on those opportunities.
- Operationalize, organize, and project manage day-to-day activities of the Category Strategy team and relevant categories.
- Oversee and/or provide guidance to more junior team members as necessary.
- Bachelor's degree required.
- 5+ years in relevant experience.
- Successful candidate must be a strategic thinker with a strong interest in advertising/media, consumer insights, and business.
- Team player with strong communication, strategic narrative and interpersonal skills.
- Capable of handling multiple projects in a fast-paced, deadline-driven environment.
- Act proactively to anticipate and deliver on sales requests and client needs.
- Ability to work efficiently and accurately with excellent attention to detail.
- Advanced knowledge of Microsoft Excel and PowerPoint.
- Must be willing to work in New York, NY.
- Willingsness to travel and work overtime.
- Must have unrestricted work authorization to work in the United States.
- Strong organizational skills – ability to manage multiple projects simultaneously.
- Team player with strong written & oral communication and interpersonal skills.
- Interest in advertising/media, consumer insights, and business.
- Outstanding reading comprehension, writing and presenting skills.
- Understanding of the creative development process.
- Passionate about the television and digital media space.
- Deck/presentation design skills a plus.
