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Category Strategy Senior Manager
2 months ago
At North America Revsale, Inc., we are dedicated to crafting beauty innovations that foster confidence and bring joy to our consumers daily.
Our legacy of breaking beauty barriers is deeply rooted in our history. Since the introduction of the first opaque nail enamel in 1932 and the pioneering long-wear foundation, we have consistently delivered high-quality product innovations that embody sophistication and glamour. Our brands, including Revlon, Elizabeth Arden, and Almay, have set industry standards since their inception.
Today, we proudly continue our tradition as a prominent global beauty enterprise. Our extensive portfolio features some of the most recognizable brands and product lines in color cosmetics, skincare, hair care, personal care, and fragrances, distributed worldwide through various retail channels.
We celebrate our heritage, embrace transformation, and champion diversity within our workforce. Our commitment to our employees and consumers is unwavering.
Key Responsibilities:
- Serve as the strategic insight leader for designated categories across our brand portfolio.
- Utilize consumer, category, and shopper insights to create compelling narratives that influence category and brand strategies.
- Provide top-tier analytics and actionable recommendations to enhance sales, market share, and profitability.
- Collaborate with customers and internal insights teams to spearhead category advisory initiatives.
- Promote the integration of shopper insights throughout the organization.
- Identify and present growth opportunities within categories to key customers.
- Analyze and interpret large datasets to provide comprehensive insights into shopper behavior and category dynamics.
- Make informed recommendations regarding distribution, pricing, and promotional strategies to meet category and brand goals.
- Conduct competitive market analysis and present findings to the Sales Leadership team.
- Monitor industry trends and propose strategies to address market shifts.
- Evaluate business performance, assist in ROI assessments, and recommend improvements to plans.
- Drive the achievement of sales targets, net sales, and EBITA goals annually.
- Play a pivotal role in developing the annual business plan based on analytical evaluations of historical and competitive data.
- Collaborate with the Sales Leadership Team to establish annual growth objectives.
- Lead complex negotiations, leveraging insights to support our strategic position.
Qualifications:
- A minimum of 6 years of progressive experience in the Beauty Care, CPG, or Retail sectors.
Essential Skills:
- Exceptional analytical and storytelling capabilities.
- Proficient in syndicated data analysis (e.g., IRI, Nielsen) and related tools.
- Experience with customer loyalty databases.
Education:
Bachelor's Degree required; MBA preferred.
This position offers a competitive salary, comprehensive benefits, and opportunities for professional growth.
