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Category Strategy Manager
2 months ago
Company Overview:
At NBCUniversal, we are dedicated to creating exceptional content that we distribute across our diverse portfolio, including film, television, and streaming services. Our iconic brands, such as NBC, CNBC, and Peacock, are at the forefront of entertainment and news. We also operate renowned theme parks and attractions, providing unique experiences to our audiences.
Position Summary:
The Category Strategy Manager will report directly to the Senior Director of Category Strategy and will play a crucial role in our team. This position involves gaining in-depth knowledge of specific industries and clients, transforming insights into scalable, data-driven solutions that align with NBCUniversal's strategic objectives. The role also entails crafting thought leadership narratives based on audience, content, media, and cultural trends on both national and global scales.
Key Responsibilities:
- Act as a key resource for category research, focusing on Technology, Entertainment, and Telecommunications within NBCUniversal Ad Sales.
- Conduct thorough research and analysis on relevant categories, evolving consumer behaviors, and media industry trends.
- Analyze datasets to extract meaningful insights and create polished materials for internal and external audiences.
- Develop and present compelling narratives that highlight trends and insights, aiding in the formulation of client-centric strategies.
- Acquire comprehensive knowledge of the NBCUniversal portfolio to provide strategic positioning that differentiates our offerings in the marketplace.
- Transform insights and trends into engaging narratives that demonstrate how NBCUniversal platforms can enhance a client's brand positioning.
- Identify potential revenue growth opportunities and collaborate with sales and cross-functional teams to leverage these prospects.
- Manage the daily operations of the Category Strategy team, ensuring organization and efficiency.
- Provide mentorship and guidance to junior team members as needed.
Qualifications:
- Bachelor's degree is required.
- A minimum of 5 years of relevant experience is necessary.
- The ideal candidate will possess strategic thinking skills with a keen interest in advertising, media, and consumer insights.
- Strong communication and interpersonal skills are essential for building relationships.
- Ability to manage multiple projects in a fast-paced environment.
- Proactive approach to addressing sales requests and client needs.
- Excellent attention to detail and proficiency in Microsoft Excel and PowerPoint.
- Willingness to travel and work overtime as needed.
- Must have unrestricted work authorization in the United States.
Desired Skills:
- Exceptional organizational skills with the ability to juggle multiple projects.
- Strong written and verbal communication skills.
- Interest in the advertising and media landscape.
- Outstanding presentation and storytelling abilities.
- Familiarity with the creative development process.
- Passion for television and digital media.
- Experience in presentation design is a plus.
Work Environment:
This position is designated as hybrid, typically requiring in-office presence at least three days per week.
Compensation and Benefits:
This role is eligible for a comprehensive benefits package, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and various other perks.
Diversity and Inclusion:
NBCUniversal is committed to providing equal employment opportunities to all applicants and employees, fostering a diverse and inclusive workplace.
