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Category Strategy Lead
2 months ago
Company Overview:
At NBCUniversal, we are dedicated to producing exceptional content that captivates audiences across film, television, and streaming platforms. Our diverse portfolio includes renowned brands such as NBC, CNBC, and Peacock, alongside world-class theme parks and consumer experiences. As a subsidiary of Comcast Corporation, we are committed to fostering an inclusive environment that values diversity, equity, and inclusion.
Position Summary:
The Category Strategy Manager will report directly to the Senior Director of Category Strategy and will play a pivotal role in developing a comprehensive understanding of designated industries and clients. This position is essential for translating insights into scalable, client-focused solutions that enhance the NBCU portfolio. The manager will also contribute to crafting thought leadership narratives based on audience, content, media, and cultural trends.
Key Responsibilities:
- Act as a primary resource for in-depth category research, focusing on Technology, Entertainment, and Telecommunications within NBCUniversal Ad Sales.
- Conduct thorough analyses of relevant categories, evolving consumer behaviors, and media industry trends.
- Utilize data analysis to extract meaningful insights and present them in polished materials for both internal and external stakeholders.
- Create and deliver compelling narratives that highlight trends and insights, facilitating the development of client-centric strategies.
- Gain a comprehensive understanding of the NBCUniversal portfolio to provide strategic positioning that differentiates our offerings in the marketplace.
- Transform insights and trends into engaging narratives that demonstrate how NBCU platforms can effectively support client brand strategies.
- Identify potential revenue growth opportunities and collaborate with sales and cross-functional teams to leverage these prospects.
- Manage and organize the daily operations of the Category Strategy team, ensuring efficient project execution.
- Provide mentorship and guidance to junior team members as needed.
Qualifications:
- Bachelor's degree is required.
- A minimum of 5 years of relevant experience is essential.
- Strategic thinker with a keen interest in advertising/media, consumer insights, and business development.
- Strong communication and interpersonal skills, with a focus on building and maintaining relationships.
- Able to manage multiple projects in a fast-paced environment.
- Proactive in anticipating and addressing sales requests and client needs.
- Detail-oriented with the ability to work efficiently and accurately.
- Proficient in Microsoft Excel and PowerPoint.
- Willingness to travel and work overtime as necessary.
- Must possess unrestricted work authorization in the United States.
Desired Skills:
- Exceptional organizational skills to manage multiple projects simultaneously.
- Strong written and verbal communication abilities.
- Interest in the advertising/media landscape and consumer insights.
- Outstanding skills in reading comprehension, writing, and presenting.
- Understanding of the creative development process.
- Passion for the television and digital media sectors.
- Experience in presentation design is a plus.
Work Environment:
This position is designated as hybrid, requiring in-office contributions at least three days per week.
Benefits:
NBCUniversal offers a comprehensive benefits package, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and various discounts and perks.
