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Marketing Director

2 months ago

Murfreesboro, Tennessee, United States Genpro Inc. Full time
Marketing Manager

Genpro Inc. is seeking a highly skilled Marketing Manager to lead our marketing efforts and drive sales growth.

Key Responsibilities:
  • Develop and execute a comprehensive marketing strategy to increase brand recognition and sales.
  • Collaborate with key stakeholders to create and execute marketing initiatives that align with sales goals.
  • Oversee copywriting and content creation across all customer and carrier communications.
  • Plan and execute internal and external events to engage clients, such as trade shows, roundtables, and conferences.
  • Support campaigns to align with sales goals and develop marketing materials such as email templates and sales introduction letters.
  • Manage marketing agency for outsourced functions and update the company website.
  • Develop and manage a calendar for advertising and events, and maintain guidelines for visual assets.
  • Report on and analyze the results of marketing campaigns and create a social media strategy.
  • Manage the marketing budget and perform other duties as required.
Requirements:
  • Bachelor's degree in marketing or a related field.
  • Minimum 5+ years of marketing experience, with Logistics or Supply Chain background preferred.
  • Minimum 3 years of experience in creating and maintaining sales and brand content.
  • Strong Microsoft Office and software skills, including Canva and social media platforms.
  • Excellent interpersonal and communication skills, with the ability to handle multiple priorities and deadlines.