Marketing Director
3 weeks ago
The ideal candidate for this role will be a seasoned Marketing Manager who can provide expertise across all of Genpro Inc.'s marketing channels. This includes creating, planning, and executing internal and external sales/marketing strategies and events around brand recognition. Responsibilities will include marketing materials, social media, newsletters, campaigns, press releases, and other marketing activities.
Key Responsibilities:
• Develop and execute the marketing strategy, ensuring alignment with sales goals
• Collaborate with key stakeholders to create and execute on marketing initiatives
• Oversees copywriting across all customer and carrier communications
• Plan, organize, and execute internal and external events for client engagement, such as trade shows, roundtables, conferences, and internal events
• Develop and implement marketing and sales materials, such as email templates, sales introduction letters, customer packs, recruitment materials, etc.
• Develop and lead marketing campaigns aligned to Genpro's target market
• Manage marketing agency for outsourced functions
• Manage the updates of the company website
• Develop and manage calendar for advertising and events
• Develop and maintain guidelines and repository of approved visual assets
• Report on and analyze the results of marketing campaigns
• Consistently create and refresh on-going social media strategy
• Manage marketing budget
Requirements:
• Bachelor's degree in marketing or similar
• Minimum of 5+ years of marketing experience, with Logistics or Supply Chain background preferred
• Minimum of 3 years of experience in creating and maintaining sales and brand content
• Strong Microsoft Office, Word, Excel, and other software programs, such as Canva
• Expertise in using various social media platforms
• Excellent interpersonal and communication skills
• Excellent organizational skills, with the ability to handle multiple priorities and deadlines
• Ability to work in a team-oriented environment that is a fast-paced, meeting frequent deadlines
Why Genpro Inc.?
Genpro Inc. is a leading company in the industry, with a strong team of professionals who are passionate about delivering exceptional results. We offer a dynamic and fast-paced work environment, with opportunities for professional growth and development. If you are a motivated and experienced Marketing Manager looking for a new challenge, we encourage you to apply for this exciting opportunity.
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