Senior Demand Generation Marketing Manager

4 weeks ago

New York, New York, United States Dealpath Full time
Job Title: Senior Demand Generation Marketing Manager

Dealpath is seeking an experienced demand generation expert to join our Marketing team. As the Senior Demand Generation Marketing Manager, you will be responsible for building the foundation and process for strategy, creation, and execution of integrated campaigns that drive new business pipeline and meet the aggressive revenue goals of Dealpath's SaaS business.

Key Responsibilities:
  • Own creating pipeline for Dealpath's software business.
  • Support Marketing and Sales leadership with monthly, quarterly, and annual forecasting and weekly performance insights.
  • Oversee the creation, execution, and management of email nurture campaigns to increase engagement with prospects and pipeline generation.
  • Create and execute end-to-end integrated marketing campaigns that communicate the value Dealpath provides to customers using on- and offline channels, including advertising, email, direct mail, webinars, and social media.
  • Manage marketing programs that manage the entire buying cycle from acquisition to close, driving pipeline growth and improving pipeline velocity.
  • Measure and analyze program performance regularly, adjusting tactics as required to ensure results are achieved and goals exceeded.
  • Work in partnership with Go-to-market leadership to maintain alignment through consistent reporting, feedback, and campaigns.
  • Participate in improving internal campaign production workflows. Continuously recommend new technology and processes to improve campaign effectiveness and team efficiency.
Qualifications:
  • 5+ years of B2B marketing experience preferably in a demand generation role at a growing B2B SaaS organization.
  • Proven experience in leading both strategy and execution of ROI-based marketing programs.
  • Hands-on experience with account-based marketing strategies, tactics, and tools.
  • Deep familiarity with Marketo and SFDC and ability to own marketing campaign automation.
  • Strong analytical skills and ability to analyze and report on program effectiveness and ROI.
  • Excellent project management, time management, and organizational skills.
  • Effective communicator with strong presentation skills.
  • Creative thinker and problem solver.
  • Collaborative, flexible, and thrives working in energizing, fast-paced environments.
About Dealpath:

Dealpath is the world's largest and most trusted real estate investment management platform. To date, Dealpath has powered over $10 trillion in transactions in partnership with hundreds of firms, from leading global institutions to lean mid-market and regional organizations.

Dealpath drives investment performance by uniting data, insights, and execution in a platform purpose-built for real estate, giving firms the tools they need to operate with speed and precision and unlock opportunity in a dynamic and competitive landscape where information reigns supreme.

Our company is led by an experienced team and backed by a combination of top-tier venture capital firms and strategic industry partners.

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