Associate Demand Generation Marketing Manager
3 weeks ago
Job Title: Associate Demand Generation Marketing Manager
About the Role:
We are seeking a highly analytical and skilled Marketing Manager to join our team as an Associate Demand Generation Marketing Manager. In this role, you will be responsible for managing global marketing campaigns and generating leads and revenue growth through digital demand generation initiatives.
Key Responsibilities:
- Develop and implement effective email marketing campaigns, including creating monthly newsletters, segmenting audiences, growing subscriber lists, conducting A/B tests, sending emails, analyzing results, and improving user engagement and conversions.
- Closely track, analyze, and report on the performance of paid campaigns across channels, such as digital, social media, and paid search, while proactively suggesting optimizations for continuous improvements.
- Monitor and enhance the Kantar Marketplace prospect database, ensuring data hygiene and completeness to enable targeted marketing efforts.
- Support the maintenance and optimization of the Kantar Marketplace website and platform, including webpage building, content updates via the CMS, and reporting to enhance user experience.
- Foster collaboration with the larger Kantar Marketplace marketing team, internal team members, and vendors to efficiently implement demand generation strategies across multiple channels and meet departmental goals.
- Improve the effectiveness of demand generation and email marketing campaigns to drive higher engagement and conversion rates.
Requirements:
- 1-3 years of experience in B2B Marketing, preferably in a software as a service (SaaS) environment, with a demonstrated history of effectively managing and implementing marketing campaigns.
- Highly analytical with exceptional problem-solving skills and meticulous attention to detail, ensuring accuracy in data analysis and campaign optimization.
- Applying knowledge of buyer personas, demand generation strategies, and the B2B marketing funnel to drive targeted campaigns.
- Familiarity with managing paid campaigns, online marketing strategies, and Google Analytics 4, is required.
- Prior experience in marketing automation software is required, CRM and CMS is a plus, especially with experience in platforms such as Sitecore, Pardot, and Dynamics 365.
About Kantar:
Kantar is the world's leading data, insights, and consulting company. We understand more about how people think, feel, shop, share, vote, and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow.
What We Offer:
- Fixed Term Contract
- Medical plan
- Employee Assistance Program
- Flex Time Off
- Company Holidays
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