Senior Marketing Manager, Demand Generation Lead
4 weeks ago
WithSecure is a cybersecurity leader with a strong global presence, and we're looking for a Senior Marketing Manager, Demand Generation to join our fast-paced, performance-driven team.
This role is ideal for a confident, assertive marketer with a passion for driving awareness, generating leads, and contributing to ARR growth.
As the owner of cross-channel marketing efforts, you'll develop and execute demand generation strategies to attract and engage potential customers across the US and other regions.
You'll collaborate closely with the sales team and customer-facing side of the business, tracking and measuring marketing pipeline to identify trends and missed opportunities.
Key responsibilities include:
- Leading demand generation efforts across the US while supporting other regions
- Owning end-to-end strategy and execution of marketing plans to generate leads, drive pipeline creation, and grow ARR
- Acting as the owner of cross-channel marketing efforts, including digital marketing, email marketing, social media, and trade shows
- Closing collaboration with the sales team and the customer-facing side of the business
- Tracking and measuring marketing pipeline actively to identify trends and missed opportunities
- Developing and executing regional or cross-region campaigns to attract new leads and nurture existing ones
- Collaborating with the sales team to develop effective sales cadences for stronger lead management and conversion
- Analyzing lead data to provide insights for optimizing campaigns and enhancing ROI
- Driving collaboration with external agencies to ensure seamless execution of marketing activities
We're looking for a performance and data-driven professional with a proactive, delivery-focused mindset, strong commercial acumen, and experience using Salesforce and marketing automation tools.
Bonus points for experience in the Salesforce ecosystem, account-based marketing, or cybersecurity/IT.
We offer a comprehensive learning opportunity for personal and professional growth, a growth-oriented team with a strong, supportive culture, and access to a modern office in New York with hybrid working options available.
If you're a marketing professional passionate about demand generation and ready to make an impact, we'd love to hear from you.
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