Associate Demand Generation Marketing Manager

4 weeks ago

New York, New York, United States Kantar Full time
Unlock the Power of Human Understanding

Kantar, the world's leading marketing data and analytics company, is seeking a talented Associate Demand Generation Marketing Manager to join our team. As a key member of our Global Marketing team, you will be responsible for managing global marketing campaigns and generating leads and revenue growth through digital demand generation initiatives.

Key Responsibilities:

  • Develop and implement effective email marketing campaigns, leveraging our expertise in human understanding to drive targeted marketing efforts.
  • Analyze and report on the performance of paid campaigns across channels, identifying opportunities for continuous improvement.
  • Enhance the Kantar Marketplace prospect database, ensuring data hygiene and completeness to enable targeted marketing efforts.
  • Collaborate with the larger Kantar Marketplace marketing team to implement demand generation strategies across multiple channels and meet departmental goals.

Desired Profile:

  • 1-3 years of experience in B2B Marketing, preferably in a software as a Service (SaaS) environment, with a demonstrated history of effectively managing and implementing marketing campaigns.
  • Collaborative individual with a strong ability to work with cross-functional teams and adapt to a fast-paced, dynamic environment.
  • Highly analytical with exceptional problem-solving skills and attention to detail, ensuring accuracy in data analysis and campaign optimization.
  • Familiarity with managing paid campaigns, online marketing strategies, and Google Analytics 4 is required.
  • Prior experience in marketing automation software is required, CRM and CMS is a plus, especially with experience in platforms such as Sitecore, Pardot, and Dynamics 365.

Kantar Benefits:

  • Fixed Term Contract
  • Medical plan
  • Employee Assistance Program
  • Flex Time Off
  • Sick Time
  • Company Holidays

Why Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever-shifting world.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and well-being is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking, and better commercial outcomes.

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