Senior Demand Generation Manager

3 weeks ago

New York, New York, United States Adyen Full time

About the Role:

We are seeking a highly skilled Senior Demand Generation Manager to join our team at Adyen. As a key member of our Digital business line, you will be responsible for driving impactful acquisition strategies and developing targeted marketing campaigns across owned and paid channels.

Key Responsibilities:

  • Develop and implement strategic plans for demand generation, including planning, setting up, and optimizing targeted marketing campaigns.
  • Work closely with our Sales and Marketing teams to develop and implement strategies that generate sales-accepted opportunities.
  • Collaborate with our US, Canada, and Global Marketing teams to drive revenue-based goals through integrated tactics.
  • Propose and implement strategies that drive sales-accepted opportunities in collaboration with local and global acquisition marketing teams.
  • Plan, set up, and optimize demand generation programs for North America utilizing tactics such as 1:many, 1:few, and 1:1 account-based marketing, as well as paid social, trade publications, display advertising, content syndication, and email marketing.

Requirements:

  • Minimum 8 years in a demand generation role with a focus on acquiring new customers.
  • B2B marketing experience and comfort with complex buying committees.
  • Strong understanding of e-commerce and/or SaaS industries.
  • Proven ability to create targeted campaigns that generate high-quality leads.
  • Expertise in email marketing, ABM tools, Salesforce, and Marketo.
  • Data-driven with strong analytical skills.
  • Ability to balance strategic planning with hands-on execution and optimization.
  • Proactive, self-starter who excels at multitasking, prioritizing, and managing diverse stakeholder needs.

About Adyen:

Adyen is a financial technology platform that provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft. We are at the forefront of financial technology, driving innovation in payment solutions for businesses globally.

What We Offer:

  • Annual base salary range: $135,000 - $185,000.
  • Opportunity to work with a talented team of professionals.
  • Chance to drive innovation and growth in the financial technology industry.

How to Apply:

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here.

Adyen is an Equal Opportunity Employer:

We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.

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