Senior Field Marketing Manager

4 weeks ago


New York, New York, United States Software Improvement Group Full time
Job Title: Senior Field Marketing Manager

Software Improvement Group is seeking a highly skilled Senior Field Marketing Manager to drive demand through field and demand generation programs to meet or exceed revenue goals for the region's sales teams.

Key Responsibilities:
  • Develop and implement a comprehensive demand generation plan aligned with our business goals and sales objectives for the USA.
  • Identify market opportunities, trends, and competitive landscape to tailor regional marketing tactics effectively.
  • Plan and execute targeted marketing campaigns and promotional activities to generate leads and pipelines for our SaaS platform.
  • Maintain the USA events calendar, targeting IT leaders and influencers in the buyer's journey during key regional moments to ensure SIG is continuously top of mind for new audiences.
  • Own and drive logistics and execution of all planned events, including 3rd party industry conferences, SIG-driven virtual and physical event series, and regional hospitality field events.
  • Localize digital marketing campaigns in collaboration with the global marketing team.
  • Work closely with the USA sales teams to align marketing and sales strategies to maximize marketing ROI.
  • Develop and implement lead generation and nurturing strategies to attract and engage IT leaders and C-suite executives.
  • Collaborate with the content team to create compelling marketing materials.
  • Provide regular reports and insights to senior management and sales teams, recommending adjustments to improve effectiveness.
What We Offer:
  • An intensive onboarding program on SIG's proposition and customer insights.
  • Continuous professional development and regular career progression sessions.


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