Marketing Manager
4 weeks ago
About the Role
We are seeking a highly motivated Marketing Manager to join our team at Fidelity Information Services. As a Marketing Manager, you will be responsible for defining and driving front of funnel lead generation and pipeline acceleration for key verticals across our Merchant Solutions globally.
Key Responsibilities
- Develops and manages the execution of high-impact demand generation campaigns that include generating, nurturing, and scoring leads.
- Identify, analyze, and communicate market trends, key competitive dynamics and resulting strategic sales opportunities.
- Works with internal marketing resources, utilizes a variety of addressable media, individually or in combination, to produce and deliver communications to compel prospects to contact the sales team.
- Analyses data from various channels and prepares targeted prospect lists.
- Prepares sales toolkits (proposals/FAQs/Overview presentations) based on documentation from product teams.
- Develops closed-loop processes to measure and assess ROI for communications, campaigns, and sales results.
- Adjusts tactics and techniques based on campaign results.
- Owns and manages the demand generation budget.
- Ensures communications are in line with FIS corporate branding.
What We Offer
At Fidelity Information Services, we offer a competitive salary and benefits package, as well as a variety of career development tools, resources and opportunities. If you are a motivated and forward-thinking individual who is passionate about marketing and business development, we encourage you to apply for this exciting opportunity.
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