Senior Director, Demand Generation
3 weeks ago
Unlock Growth with Our Senior Director, Demand Generation & Digital Marketing Role
At Alloy, we're seeking a seasoned leader to drive our demand generation and digital marketing strategy, fueling our next phase of growth. As our Senior Director, Demand Generation & Digital Marketing, you'll own full-stack pipeline generation, rallying sales, product, and marketing teams around an integrated strategy.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to drive engagement, quality leads, and pipeline growth.
- Oversee demand generation programs, including events and field marketing, ensuring performance targets and ROI.
- Partner with internal stakeholders and collaborate across teams to align demand generation efforts with business goals.
- Manage and optimize lead-scoring and lead-gen processes in close collaboration with Sales and RevOps.
- Oversee field marketing and webinars, manage the demand generation budget, and inform and optimize our marketing technology stack.
- Hire, grow, manage, and lead a team of high-performing marketing professionals.
Requirements:
- At least 7-10 years of experience driving demand generation and pipeline growth in a B2B or SaaS technology environment.
- Strong, hands-on expertise across digital marketing channels, including paid and organic.
- Proven experience driving high-velocity and ABM digital programs, with prior field marketing and event experience.
- Natural leadership abilities with prior experience building, leading, and managing high-performing marketing teams.
- Proficiency in marketing automation platforms, CRM platforms, and analytics tools.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
What We Offer:
- Competitive compensation package, including equity and benefits.
- Opportunities for growth and professional development.
- A collaborative and dynamic work environment.
How to Apply:
Apply through our website, and let's discuss how you can contribute to our success.
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