Senior Director, Demand Generation

3 weeks ago


New York, New York, United States First Mile Group Full time

Unlock Growth with Our Senior Director, Demand Generation & Digital Marketing Role

At Alloy, we're seeking a seasoned leader to drive our demand generation and digital marketing strategy, fueling our next phase of growth. As our Senior Director, Demand Generation & Digital Marketing, you'll own full-stack pipeline generation, rallying sales, product, and marketing teams around an integrated strategy.

Key Responsibilities:

  • Develop and execute comprehensive digital marketing strategies to drive engagement, quality leads, and pipeline growth.
  • Oversee demand generation programs, including events and field marketing, ensuring performance targets and ROI.
  • Partner with internal stakeholders and collaborate across teams to align demand generation efforts with business goals.
  • Manage and optimize lead-scoring and lead-gen processes in close collaboration with Sales and RevOps.
  • Oversee field marketing and webinars, manage the demand generation budget, and inform and optimize our marketing technology stack.
  • Hire, grow, manage, and lead a team of high-performing marketing professionals.

Requirements:

  • At least 7-10 years of experience driving demand generation and pipeline growth in a B2B or SaaS technology environment.
  • Strong, hands-on expertise across digital marketing channels, including paid and organic.
  • Proven experience driving high-velocity and ABM digital programs, with prior field marketing and event experience.
  • Natural leadership abilities with prior experience building, leading, and managing high-performing marketing teams.
  • Proficiency in marketing automation platforms, CRM platforms, and analytics tools.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.

What We Offer:

  • Competitive compensation package, including equity and benefits.
  • Opportunities for growth and professional development.
  • A collaborative and dynamic work environment.

How to Apply:

Apply through our website, and let's discuss how you can contribute to our success.



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