Marketing Manager, Demand Generation Specialist

4 weeks ago

New York, New York, United States TEPHRA Full time
Job Title: Marketing Manager, Demand Generation Specialist

We are seeking a highly skilled Marketing Manager, Demand Generation Specialist to join our team at TEPHRA. As a key member of our marketing team, you will be responsible for managing marketing demand generation activities for our Digital Software and Solutions (DS&S) Group's products globally.

Key Responsibilities:

  • Create, execute, measure, and optimize best-practice marketing demand generation campaigns and processes globally for DS&S.
  • Conceptualize, execute, and optimize the marketing/sales lead funnel using industry best practices for marketing with a heavy emphasis on measurement and optimization.
  • Own and manage the lead generation process and systems, working hand-in-hand with marketing and sales leadership globally to ensure achievement of joint goals for lead generation and sales.
  • Manage the execution of marketing campaigns for DS&S.
  • Be the hands-on expert in marketing automation and its connectivity to CRM.
  • Creatively generate new marketing programs that create demand for products that address the digital transformation and connected consumer analytics software space.
  • Be a self-starter and individual contributor as part of a lean marketing organization.
  • Travel up to 15%.

Qualifications:

  • 5+ years in B2B marketing with 3+ years in a demand generation leadership role.
  • 3+ years in a demand generation marketing role for technology companies in the digital transformation software and/or customer experience/journey analytics software space.
  • Understand digital transformation and customer experience/journey analytics software market.
  • Advanced knowledge of best practices in B2B marketing, interactive marketing, and global demand generation, with a heavy emphasis on campaigns, process, measurement, and analytics.
  • Deep hands-on expertise using marketing automation tools, such as Act-On, Marketo, etc.
  • Deep hands-on experience using CRM tools, such as SalesForce, etc.
  • Knowledge of and experience with marketing demand gen third-party vendors.
  • Analytical orientation - world-class analytical skills including marketing measurement and optimization.
  • Proactive self-starter, highly detail-oriented.
  • Tremendous energy and drive; desire and creativity to continuously improve and push the bar higher.
  • Highly operational.
  • Bachelor degree required; MBA a plus.

Personal Characteristics:

  • High energy, thought leader, and lateral thinker who motivates teams and customers with a positive orientation.
  • Stellar teamwork, collaboration, listening, and overall communication skills.
  • Work in an entrepreneurial environment.
  • Operational discipline to set a professional tone and expectation around meeting productivity, being on time, and helping others achieve their full potential.
  • Innovative and decisive change agent; demonstrates strong commitment and ability to drive for results.
  • Excellent presentation and content development skills.
  • Exceptional problem-solving skills and ability to demonstrate good judgment in decision-making.
  • Demonstrates passion to champion others and successfully leverage resources.
  • Seeks out and utilizes feedback in order to grow both personally and professionally.
  • Should be adaptable and flexible, able to work and thrive in an environment that is evolving and constantly changing.

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