Senior Product Manager

4 days ago


Los Angeles, California, United States AEG Worldwide Full time
About the Role

We are seeking a highly skilled and experienced Senior Product Manager to lead our SEO product strategy and roadmap. As a key member of our Product Management team, you will be responsible for driving digital growth and enhancing our online presence through strategic SEO initiatives.

Key Responsibilities
  • Develop and Execute SEO Product Strategy: Lead the development and execution of our SEO product strategy and roadmap, working closely with cross-functional teams to define and prioritize product requirements.
  • SEO Subject Matter Expert: Serve as the SEO subject matter expert, providing guidance, detailed requirements, and specifications to ensure successful execution of SEO initiatives from ideation through to completion.
  • Identify and Mitigate SEO Issues: Proactively identify and mitigate SEO product issues, including broken internal links, improper parameterization, negative crawl impact, and suboptimal experiences to increase overall site quality and health.
  • Plan and Execute Complex Initiatives: Assist in the planning and execution of highly complex and detailed initiatives, including site migrations, replatforming, and consolidation of multiple domains, subdomains, and subfolders.
  • Design and Deliver Landing Page Experiences: Spec out landing page experiences and capabilities that feature content, keywords, and internal links to drive improvements in quality and relevance.
  • Analyze and Interpret Organic Traffic Data: Analyze and interpret organic traffic data to identify trends, patterns, and insights about demand to inform the rest of our business, including the supply side of our marketplace.
Requirements
  • Education: Bachelor's Degree or equivalent experience required; degree in Business, Management Information Systems, Computer Science, or related field preferred.
  • Experience: 4-6 years experience in product management, with a focus on SEO, marketing analytics, data management, and machine learning.
  • Skills: Strong analytical skills, with solid understanding of SEO tools and software, such as Google Analytics, Google Search Console, SEMrush, and other relevant platforms.
  • Additional Requirements: Ability to harness quantitative & qualitative data to address exciting buyer problems and have experience running consumer-facing A/B tests. Experience also with SEO-specific quantitative testing, such as SEO split testing.
About Us

AEG Worldwide is a leading sports and live entertainment company that hosts more than 160 million guests annually. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform, and global sponsorship activations to create memorable moments that give the world reason to cheer.


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