Media Buying Strategist for Traditional Channels

2 weeks ago


Birmingham, Alabama, United States Wettermark and Keith Law Firm Full time
Job Overview

The Wettermark Keith Law Firm is seeking a skilled Senior Media Buyer to lead the development and execution of targeted media strategies across traditional channels.

Salary: $55,000-$65,000 per annum

Key Responsibilities

This role involves negotiating, placing, and servicing cable, radio, out-of-home, and print campaigns. You will manage invoicing and postings for each TV, Radio... media buy, adhere to buying guidelines, and maintain market insights to ensure effective campaign delivery.

You will service campaigns throughout their lifecycle, including placement, in-campaign maintenance, analyzing media alternatives, and making recommendations. Additionally, you will participate in budget planning sessions, facilitate media reconciliations, build relationships with media representatives, and establish local connections through community events.

Requirements
  • At least 3 years of media buying experience in National or Local TV, with expertise in Radio and Linear TV.
  • Bachelor's degree in a related field (not mandatory).
  • Excellent knowledge of Freewheels Strata and Nielsen Ratings/ComScore.
  • Experience with Nielsen Ad Intel/Kantar is highly desirable.
  • Strong verbal and written communication skills, detail-oriented, tech-savvy, and critical thinking skills.

Benefits: Competitive Salary, Medical/Dental, Matching 401k, PTO



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