Communications Strategist

2 days ago


Birmingham, Alabama, United States Daxko Full time
About Us

Daxko is a pioneering force in the health and wellness industry, dedicated to empowering facilities worldwide. Our team's passion and expertise drive innovation, making it easier for health and wellness organizations to operate efficiently and engage their members.


Job Overview

We're seeking an experienced Communications Manager to join our team. This role will be responsible for developing and implementing effective internal and external communications strategies, fostering strong media relationships, and enhancing Daxko's brand presence in the market.

The ideal candidate will have a proven track record of successful communication strategies, experience with social media management and digital marketing, and excellent writing, editing, and proofreading skills. They will also possess strong organizational and project management skills, as well as the ability to work collaboratively with cross-functional teams.

Key Responsibilities
  • Collaborate with the Executive Leadership Team to support their goals with internal communications:
    • Develop and implement effective internal communication strategies
    • Ensure timely and consistent communication across all departments
    • Prepare and distribute company-wide announcements, newsletters, and monthly update meeting materials
    • Foster a positive and collaborative company culture through engaging communication initiatives
  • Support the company's brand and growth strategies with expert external communications/public relations:
    • Build a PR roadmap and strategy aligned with ELT, product marketing and GTM plans
    • Develop press releases, media kits, and other external communication materials
    • Build and maintain relationships with key media contacts and industry influencers and coordinate with media outlets to ensure accurate and positive coverage of the company
    • Develop and manage the company's brand social media strategy and ensure product/market comms are aligned to brand goals
    • Act as the company spokesperson for media inquiries and public statements
    • Manage crisis communication and develop strategies to mitigate potential PR issues
    • Monitor media coverage and public perception of the company and report out monthly and quarterly
  • Manage the company's customer evidence program across all markets and segments
    • Build and maintain a by-market and by-product inventory of promotable customer evidence including logos, quotes, case studies and video testimonials
    • Build and maintain interview guides for all markets and segments in collaboration with product marketers
    • Partner with product marketing and customer marketing and sales teams to identify customer stories to add to the funnel, secure customers, and conduct interviews
    • Assign content development tasks to the content marketing team and oversee development, approvals, publishing, and promotions
What We Offer

Daxko is committed to diversity in the broadest sense and fosters an inclusive environment where everyone can thrive. As a member of our team, you'll enjoy:

  • A competitive estimated salary of $85,000 - $110,000 per year, commensurate with experience
  • Unlimited paid time off (PTO)
  • Affordable health, dental, and vision insurance options
  • Monthly fitness reimbursement
  • Monthly Internet Stipend
  • 401(k) matching
  • New-Parent Paid Leave
  • Casual work environments
  • Remote work


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