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Digital Strategist

1 month ago

Birmingham, United States 4P Consulting Inc Full time
Description
Client is looking for an experienced digital content creator and strategist to support marketing programs through digital channel orchestration, including content development, project management and hands-on platform work. We are seeking someone with the discipline to reliably create interesting and compelling B2C and B2B content on deadline, the drive to support campaigns from concept to delivery, and a keen eye to develop content and messages that drive results.

The successful candidate will create a variety of marketing assets - including online copy, email, blog, and social media content - to acquire new leads, educate customers, win new business, up-sell and cross-sell solutions, and earn loyalty from customers.

The candidate must have demonstrated success in creating professional, compelling marketing content, specifically for web and email.

Major Job Responsibilities Include:
  • Create messaging and content that will drive adoption and usage of Client's growing number of products and services.
  • Work with the marketing team to come up with ideas for compelling content to support growth and lead-gen programs to feed our sales team prospects.
  • Participate in content and creative development to drive user engagement, adoption and digital sales of Client products
  • Monitor email, drip campaign, and SEO/SMO performance, then assess, make recommendations for optimization, and implement improvements
  • Function as a subject matter expert on email and text communication content performance and cadences
  • Create A/B tests for digital content when deemed necessary
  • All content and digital strategy requests related to achieving the goals of Client
Candidates with the following qualifications are encouraged to apply:

Education
  • Bachelor's Degree
Experience
  • 3 years of experience in content marketing, communications or related field
  • SEO optimization across all content, including keyword targeting, interlinking and general best practices
  • Creating email templates, segments and landing pages with embedded forms in a marketing automation platforms a plus
Knowledge, Skills and Abilities
  • Strong project management skills and experience managing multiple complex deliverables under tight deadlines
  • Ability to craft messages appropriate for different media and apply them in a marketing automation platform
  • Solid track record for creating compelling messages for different verticals and target audiences
  • Familiarity with effective content distribution methods and experience using content management tools and programs
  • Excellent written and verbal communication skills, as well as presentation skills, with a deep understanding of how to create content that tells a story using words, images and video
  • Penchant for accuracy and details