Digital Activation Strategist

1 day ago


Birmingham, Alabama, United States Martin Retail Group Full time

Job Opportunity

We are seeking a skilled Digital Activation Strategist to manage digital media buys for our premier automotive clients.

This position will oversee the strategy and management of in-house digital media to run campaigns effectively and efficiently.

The selected candidate will participate in planning processes and select digital media tactics.

Key Responsibilities:

  • Monitor campaign performance and manage daily spend, budgets, targeting, and optimizations of media running through DSPs.
  • Review and document orders received from Media Team and coordinate with ad ops on ad trafficking in Campaign Manager.
  • Ensure all campaign elements have been provided to Trading Team.
  • Collaborate with internal and external teams to verify timely creative swaps.
  • Analyze and interpret large data sets leveraging Excel to improve campaign strategy.
  • Analyze campaign performance and provide insight into campaign strategy across multiple tactics.
  • Contribute to Media Planning Team as requested for markets in assigned region.
  • Resolve missing or discrepant invoice issues with internal and external contacts.
  • Work closely with Trading Team to determine when new IOs are needed or when new tactics need to be added.
  • Provide direction to Activation Assistants / Junior Activation Strategists.

To be considered, please submit your resume and cover letter, including your salary requirements.

We are one of the nation's largest automotive advertising agencies, providing top-notch retail automotive marketing solutions to our clients.

Requirements

  • Four-year degree in Advertising, Marketing, Media, or a related discipline.
  • Minimum of 2-3 years' experience in programmatic buying, media planning / buying, or other relevant experience.
  • Ability to deliver quality work in a short turnaround time.
  • Outstanding organizational and problem-solving skills.
  • Proficiency in Excel, Word, and PowerPoint, with familiarity with filters and formulas such as VLOOKUP.
  • Ability to work in a fast-paced environment.
  • Success with prioritizing tasks and meeting deadlines.
  • Strong communication skills and a desire to work in a team atmosphere.
  • Familiarity with digital advertising and its KPIs.


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