Digital Activation Strategist
1 day ago
Job Opportunity
We are seeking a skilled Digital Activation Strategist to manage digital media buys for our premier automotive clients.
This position will oversee the strategy and management of in-house digital media to run campaigns effectively and efficiently.
The selected candidate will participate in planning processes and select digital media tactics.
Key Responsibilities:
- Monitor campaign performance and manage daily spend, budgets, targeting, and optimizations of media running through DSPs.
- Review and document orders received from Media Team and coordinate with ad ops on ad trafficking in Campaign Manager.
- Ensure all campaign elements have been provided to Trading Team.
- Collaborate with internal and external teams to verify timely creative swaps.
- Analyze and interpret large data sets leveraging Excel to improve campaign strategy.
- Analyze campaign performance and provide insight into campaign strategy across multiple tactics.
- Contribute to Media Planning Team as requested for markets in assigned region.
- Resolve missing or discrepant invoice issues with internal and external contacts.
- Work closely with Trading Team to determine when new IOs are needed or when new tactics need to be added.
- Provide direction to Activation Assistants / Junior Activation Strategists.
To be considered, please submit your resume and cover letter, including your salary requirements.
We are one of the nation's largest automotive advertising agencies, providing top-notch retail automotive marketing solutions to our clients.
Requirements
- Four-year degree in Advertising, Marketing, Media, or a related discipline.
- Minimum of 2-3 years' experience in programmatic buying, media planning / buying, or other relevant experience.
- Ability to deliver quality work in a short turnaround time.
- Outstanding organizational and problem-solving skills.
- Proficiency in Excel, Word, and PowerPoint, with familiarity with filters and formulas such as VLOOKUP.
- Ability to work in a fast-paced environment.
- Success with prioritizing tasks and meeting deadlines.
- Strong communication skills and a desire to work in a team atmosphere.
- Familiarity with digital advertising and its KPIs.
-
Digital Activation Strategist
4 weeks ago
Birmingham, Alabama, United States Martin Retail Group Full timeJob Title: Digital Activation StrategistWe are seeking an experienced Digital Activation Strategist to join our programmatic team. The successful candidate will manage digital media buys for our premier automotive clients.This role will be responsible for the management and strategy of in-house digital media to run campaigns effectively and efficiently. The...
-
Digital Strategist
4 weeks ago
Birmingham, Alabama, United States Deploy Alloy Full timeAbout the RoleWe are seeking a highly skilled Digital Strategist to join our team at Alloy Digital. As a Digital Strategist, you will play a pivotal role in shaping our digital strategy offerings.This role demands a blend of behavioral economics expertise, strong organizational skills, detail-oriented focus, and a visionary approach to digital product...
-
Digital Marketing Strategist
3 weeks ago
Birmingham, Alabama, United States Sapient Full timeJob Title: Digital Marketing StrategistJob Summary:We are seeking a skilled Digital Marketing Strategist to join our team at Sapient. As a Digital Marketing Strategist, you will play a pivotal role in shaping the brief and strategically evaluating early concepts all the way through to final deployment and evaluation of work.Key Responsibilities:* Support the...
-
Digital Content Strategist
3 weeks ago
Birmingham, Alabama, United States 4P Consulting Inc Full timeJob Title: Digital StrategistAbout the Role:We are seeking a highly skilled Digital Strategist to join our team at 4P Consulting Inc. As a key member of our marketing team, you will be responsible for developing and executing digital strategies that drive business growth and lead generation.Key Responsibilities:Create compelling digital content that...
-
Digital Strategist
4 weeks ago
Birmingham, Alabama, United States Deploy Alloy Full timeAbout the Role:As a Digital Strategist at Alloy Digital, you will play a pivotal role in shaping our digital strategy offerings. This role demands a blend of behavioral economics expertise, strong organizational skills, detail-oriented focus, and a visionary approach to digital product development.Key Responsibilities:Champion the incorporation of behavioral...
-
Digital Marketing Strategist
4 weeks ago
Birmingham, Alabama, United States Sapient Full timeJob DescriptionAt Sapient, we're seeking a skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you'll be responsible for developing and executing strategic brand and digital initiatives.Key Responsibilities:Develop and execute digital marketing strategies to drive business growth and engagementCollaborate with...
-
Digital Marketing Strategist
4 weeks ago
Birmingham, Alabama, United States Better Hire Full timeJob OverviewAs a Digital Marketing Manager at Better Hire, you will be responsible for building, managing, and optimizing digital marketing campaigns across various channels to support client goals and objectives. Key responsibilities include campaign research, planning, and setup, as well as providing tactic recommendations based on unique client goals and...
-
Digital Advertising Strategist
3 weeks ago
Birmingham, Alabama, United States EBSCO Full timeJob Title: Digital Advertising SpecialistJob Summary:The Digital Advertising Specialist will lead paid advertising efforts to optimize existing performance, identify new audiences, and develop sales growth opportunities across a range of platforms for PRADCO Outdoor Brands.Key Responsibilities:• Owns Amazon Marketing Services• Oversees and optimizes...
-
Birmingham, Alabama, United States ABB Full timeAbout the RoleWe are seeking a highly skilled Senior Account Strategist Metals/Growth Industries Southeast to join our team at ABB. In this role, you will be responsible for developing and implementing account strategies that drive growth, profitability, and customer satisfaction.As a key member of our sales team, you will coordinate sales activities,...
-
Customer Service Representative
3 weeks ago
Birmingham, Alabama, United States Shift Digital Full timeCustomer Service RepresentativeAt Shift Digital, we're seeking a skilled Customer Service Representative to join our team. As a key member of our client support team, you'll be responsible for building relationships with clients and dealers remotely via phone, providing exceptional customer service, and capturing lead information.Responsibilities:* Build...
-
Digital Media Coordinator
3 weeks ago
Birmingham, Alabama, United States Eternal Word Television Network, Inc. Full timeJob Title: Digital Media SpecialistAt Eternal Word Television Network, Inc., we are seeking a highly skilled Digital Media Specialist to join our team. As a key member of our digital media team, you will be responsible for coordinating and managing the digital media needs for live streamed events, shows, and segments that require a presence on various...
-
Senior Programmatic Media Specialist
3 weeks ago
Birmingham, Alabama, United States Martin Retail Group Full timeAt Martin Retail Group, we are one of the nation's largest automotive advertising agencies, providing top-notch retail automotive marketing solutions to our esteemed clients.We are currently seeking a seasoned and skilled Senior Programmatic Media Specialist to join our dynamic programmatic team. As a key member of our team, you will oversee digital media...
-
Account Services Professional
3 weeks ago
Birmingham, Alabama, United States Deploy Alloy Full timeAbout the Role:About the job Account Services ProfessionalAt Deploy Alloy, we're seeking a highly skilled Account Services Professional to join our team. As an Account Services Professional, you will be responsible for facilitating great work by establishing credibility and trust, being engaged and knowledgeable, and effectively presenting, selling, and...
-
Dental Assistant
4 weeks ago
Birmingham, Alabama, United States DOCS Health Full timeJob OpportunityWe are seeking a skilled Dental Assistant to join our team at DOCS Health. As a trusted industry leader, we provide health readiness services to meet the medical and dental requirements of military service members.Responsibilities:Provide dental services in a mobile environment.Conduct digital x-rays and provide sterilization of...
-
Event Marketing Specialist
4 weeks ago
Birmingham, Alabama, United States Fleetio Full timeEvent Marketing SpecialistWe are seeking an experienced Event Marketing Specialist to join our team at Fleetio. As an Event Marketing Specialist, you will be responsible for executing our event strategy, including organizing trade show participation, sponsorships, speaking opportunities, webinars, and other digital programs.Key Responsibilities:Execute event...
-
Senior Associate, Brand Experience Specialist
3 weeks ago
Birmingham, Alabama, United States Publicis Groupe Full timeJob Description:The Senior Associate plays a pivotal role in overseeing day-to-day media communications for designated brands, ensuring precise budget management and seamless digital media operations.This role requires a deep understanding of client businesses, utilizing online media expertise to effectively meet client objectives.Collaborating closely with...
-
Customer Service Representative
4 weeks ago
Birmingham, Alabama, United States Wells Fargo Full timeAbout this role:Wells Fargo is seeking a Teller to support customer engagement by processing transactions, sharing digital solutions, and making introductions to bankers. As a part of our National Branch Network, you will be part of the local community, helping provide financial services to residents, employees, and local businesses.Key Responsibilities:...
-
Marketing Director
4 weeks ago
Birmingham, Alabama, United States Heirloom Hospitality Full timeMarketing ManagerHeirloom Hospitality is seeking a highly skilled Marketing Manager to lead the development and execution of marketing strategies across digital, social media, and email channels for our four unique restaurant brands. This role will also oversee the management of a comprehensive loyalty program and supervise the day-to-day activities of...
-
Senior Associate, Brand Experience
4 weeks ago
Birmingham, Alabama, United States Publicis Groupe Full timeJob Description:The Senior Associate plays a pivotal role in overseeing day-to-day media communications for designated brands, ensuring precise budget management and seamless digital media operations.Integral to this role is the cultivation of a deep understanding of client businesses, utilizing online media expertise to effectively meet client...
-
Senior IT Manager HCM
3 weeks ago
Birmingham, Alabama, United States Vulcan Materials Full timeAbout the Position:The Senior IT HCM Manager is responsible for overseeing all HCM systems and services, utilizing a variety of applications including governance and compliance. This role will lead the development and execution of our HCM product roadmap as we navigate through digital transformation, collaborating closely with cross-functional teams to...