Digital Content Strategist
3 weeks ago
4P Consulting Inc. is seeking a highly skilled Digital Content Strategist to support marketing programs through digital channel orchestration, including content development, project management, and hands-on platform work.
This role requires an individual with the discipline to create interesting and compelling B2C and B2B content on deadline, drive campaigns from concept to delivery, and develop content that drives results.
The successful candidate will create a variety of marketing assets – including online copy, email, blog, and social media content – to acquire new leads, educate customers, win new business, up-sell and cross-sell solutions, and earn loyalty from customers.
Key Responsibilities:
- Create messaging and content that drives adoption and usage of Alabama Power's growing number of products and services.
- Work with the marketing team to come up with ideas for compelling content to support growth and lead-gen programs to feed sales team prospects.
- Participate in content and creative development to drive user engagement, adoption, and digital sales of Alabama Power products.
- Monitor email, drip campaign, and SEO/SMO performance, then assess, make recommendations for optimization, and implement improvements.
- Function as a subject matter expert on email and text communication content performance and cadences.
- Create A/B tests for digital content when deemed necessary.
Qualifications:
- Bachelor's Degree.
- At least 3 years of experience in content marketing, communications, or related field.
- Experience in SEO optimization across all content, including keyword targeting, interlinking, and general best practices.
- Familiarity with effective content distribution methods and experience using content management tools and programs.
- Excellent written and verbal communication skills, as well as presentation skills, with a deep understanding of how to create content that tells a story using words, images, and video.
Estimated Salary: $60,000-$80,000 per year.
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