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Senior B2B Marketing Manager

2 months ago

San Francisco, California, United States Airwallex Full time
About Airwallex

Airwallex is a leading unified payments and financial platform for global businesses. Our innovative combination of proprietary infrastructure and software empowers over 100,000 businesses worldwide to manage everything from business accounts, payments, spend management, and treasury to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices globally. Valued at US$5.6 billion and backed by world-leading investors, Airwallex is leading the charge in building the global payments and financial platform of the future.

Job Summary

We are seeking a world-class B2B marketer to drive growth and help scale our North America business. As a Senior B2B Marketing Manager, you will work closely with commercial and strategy teammates, reporting directly to the General Manager, Americas. You will act as a B2B marketing all-rounder, accelerating our customer acquisition efforts via a mix of online and offline channels.

Key Responsibilities
  • Develop a comprehensive B2B marketing strategy across all channels to acquire and retain customers to support the US businesses.
  • Drive performance marketing by working with the North America Commercial team and Global Marketing team to plan and execute online performance campaigns, including paid social, display, and SEM.
  • Manage offline marketing campaigns by analyzing opportunities and owning the launch of offline campaigns, including first- and third-party events.
  • Oversee local product launches by working with our Strategy, Go-To-Market, and Product Marketing teams to launch new products in the Americas.
  • Drive content marketing by partnering with the Content Marketing team to lay out and execute a comprehensive content strategy, including industry-specific white papers.
  • Optimize CRM strategy by working with the Account Management team and Global Marketing team to scale and optimize email marketing campaigns.
  • Performance management by reviewing, discussing, and analyzing the current performance of marketing campaigns and iterating based on early findings.
  • Deliver insights by surfacing customer insights that enrich our understanding of our buyer personas and craft a value proposition that resonates with key segments.
Requirements
  • Structured and analytical: You get in the data to find out what is going on and yet know how to uplevel - you don't lose sight of the forest for the trees.
  • A problem solver: you expect challenges to arise and you are ready to roll up your sleeves to solve them.
  • Hungry to win: your passion drives you to find creative solutions to win.
  • An expert communicator: you know how to digest, synthesize, and communicate complex information in an easy-to-understand way - whether internally or to potential customers.
  • Customer obsessed: you really care about what the customer thinks and are always finding ways to reach customers and adjust our value props accordingly.
  • Willing to get in the weeds: You have a mastery of strategy, but are also eager to go deep on campaign performance and execution.
What We Offer
  • A competitive salary and bonus.
  • Valuable equity within Airwallex.
  • A collaborative open office space.
  • Regular team-building events.
  • The freedom to be creative.
Equal Opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence, and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.