Senior Product Marketing Manager, Lyft Business

2 months ago

San Francisco, California, United States Socotra, Inc. Full time
Job Title: Senior Product Marketing Manager, Lyft Business

At Socotra, Inc., we're committed to creating a better transportation experience for everyone. As a Senior Product Marketing Manager, you'll play a key role in shaping the future of our B2B division, Lyft Business. Our mission is to make transportation more accessible, efficient, and enjoyable for businesses and organizations.

Responsibilities:
  • Develop and execute go-to-market strategies for our B2B products, driving user adoption, retention, and revenue growth.
  • Collaborate closely with cross-functional teams, including Product, Sales, and Engineering, to inform product strategy and drive business outcomes.
  • Conduct market research and analysis to identify customer needs, preferences, and pain points, informing product development and marketing initiatives.
  • Design and implement effective sales training programs, equipping the Sales team to effectively pitch our products to customers.
  • Monitor and analyze business performance metrics, using insights to inform strategies and maximize impact.
  • Act as a senior advisor and thought leader within the organization, providing strategic guidance on product, sales, and marketing initiatives.
  • Develop clear, concise messaging and content that resonates with our target audience, driving engagement and conversion.
Requirements:
  • 7+ years of experience in product marketing, with a strong background in B2B SaaS or similar industries.
  • Proven track record of delivering successful go-to-market strategies, driving user growth, and increasing revenue.
  • Excellent communication and interpersonal skills, with the ability to influence senior stakeholders and drive cross-functional collaboration.
  • Strong analytical skills, with the ability to synthesize complex data into actionable insights.
  • Experience working with diverse cross-functional teams, including Product, Sales, Engineering, and Marketing.
What We Offer:
  • Competitive salary and equity package.
  • Opportunity to work with a talented team of professionals in a dynamic, fast-paced environment.
  • Professional development opportunities, including training and mentorship programs.
  • Flexible work arrangements, including remote work options and a hybrid schedule.

Socotra, Inc. is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other basis prohibited by law.

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